The Nose Knows

ANCHOR LEAD:
ATTENTION SHOPPERS! SOME OF YOUR FAVORITE THINGS TO EAT AND DRINK...INCLUDING CEREAL, BREAD, MILK, AND EVEN BEER...WILL SOON HAVE A WHOLE NEW LOOK...AND SMELL!! HERE'S ______ WITH A HEADS UP ON THE NEW TECHNOLOGY THAT WILL MAKE GOING FOR GROCERIES NOTHING TO SNEEZE AT!

TRACK ONE Length: 06
A TRIP TO THE GROCERY STORE MAY NOT BE AT THE TOP OF YOUR SHOPPING LIST NOW, BUT IT WILL SOON BE A MORE SATISYING EXPERIENCE!

SOT
KEY @: 07 Chris Lyons, Package Design Magazine
"It can bring you to a point where you go, 'Oh, wow!'"

TRACK TWO Length: 10
YOUR SENSES ARE ABOUT TO BE ASSAULTED! GET READY FOR PACKAGES THAT ARE DESIGNED FOR YOUR NOSE INSTEAD OF YOUR EYES. CHRIS LYONS OF PACKAGE DESIGN MAGAZINE SAYS IT'S A BREAKTHROUGH IN BRANDING.

SOT
KEY @: 24 Chris Lyons, Package Design Magazine
"The packages are trying to engage the consumer in such a way that they're inspired to buy the product."

TRACK THREE Length: 10
IMAGINE A BAG THAT SMELLS EXACTLY LIKE COOKIES STRAIGHT FROM THE OVEN... A PLASTIC FRUIT CONTAINER THAT HAS STRAWBERRY ESSENCE... OR A CAN WITH THE SCENT OF AN ICE COLD BREW.

SOT
KEY @: 38 Steven Landau, ScentSational
"We've developed a way of taking FDA approved food grade flavors and we've reformulated them so that they can go into plastics."

TRACK FOUR Length: 15
THE RESULT? AN AROMA ON THE OUTSIDE THAT AIMS TO MATCH THE INSIDE. STEVEN LAUNDAU IS WITH SCENTSATIONAL, A LEADER IN PACKAGING TECHNOLOGY. ONE OF HIS NEWEST PRODUCTS? A SCENTED CAP THAT CAN TURN PLAIN OLD WATER INTO A FLAVOR SAVER.

SOT
Length: 07(Steven Landau, ScentSational)
"And then when people drink it, they'll get the experience that they're drinking a very refreshing, fruit flavored water."

TRACK FIVE Length: 08
AND FOR THE KIDS? IMAGINE A CONTAINER THAN CAN MAKE PLAIN SKIM MILK TASTE LIKE CHOCOLATE! OR A STRAW FOR JUICE BOXES THAT ENHANCES THE FLAVOR.

SOT
Length: 08(Steven Landau, ScentSational)
"It also gives juice companies the ability to cut back on the amount of sugar that they've potentially put into their products. And kids love this!"

TRACK SIX Length: 07
COMPANIES ARE BANKING ON IT! WITH PRODUCTS HITTING STORE SHELVES WITHIN THE NEXT YEAR...IT GIVES A WHOLE NEW MEANING TO AROMATHERAPY.

SOT
Length: 06(Chris Lyons, Package Design Magazine)
"It will make it a more enjoyable experience for the consumer. We are sensory beings. "

ANCHOR TAG:
LYONS SAYS COMPANIES ARE HOPING THAT THE SAVORY SCENTED PACKAGING WILL CUT DOWN ON THE NUMBER OF PEOPLE OPENING PRODUCTS TO SMELL THEM BEFORE HEADING TO THE CHECKOUT LINE.

SOURCE INFORMATION:

Chris Lyons
Group Publisher
Package Design Magazine
RFID Product News
20 Valley Stream Parkway
Suite 265
Malvern, PA 19355
610-296-3001 x100
E-Mail: clyons@lyonsmediainc.com
www.packagedesignmag.com
www.rfidproductnews.com
Chris is a 25-year veteran of the publishing industry. He started Lyons Media inc. in 2003 and publishes RFID Product News Magazine, Package Design Magazine, and In-Store Marketing News, and all affiliated web properties. Chris is a 1980 Graduate of the University of Notre Dame.

Steven Landau
CTO
ScentSational Technologies, LLC
425 Old York Road
Jenkintown, PA 19046
215-886-7777
E-Mail: sml@scentt.com
www.scentsationaltechnologies.com
Steven Landau is the Chief Technology Officer and founder of ScentSational Technologies. Steven invented and patented ScentSational's Encapsulated Aroma Release technology. For the past 7 years, Steven has worked to build ScentSational into the leading developer and licensor of Olfaction Packaging technologies to food, beverage and consumer products companies. ScentSational is now working with over 70% of the world's 25 top food and beverage companies and many leading consumer products companies. Steven is an accomplished chef, who has owned a restaurant and has specific experience in ethnic foods and ingredients.