ANCHOR LEAD:
THESE DAYS, CELL PHONES AREN'T JUST FOR CHATTING. THEY'RE FOR STORING LOADS OF INFORMATION...EVEN WRITING E-MAILS AND SHOOTING VIDEO! BUT...THEY'RE ALSO DISPOSABLE, WITH AN AVERAGE LIFESPAN OF LESS THAN TWO YEARS. SO, HERE'S _________WITH AN IMPORTANT HEADS UP ON WHAT YOU NEED TO DO TO PROTECT YOUR PRIVACY BEFORE YOU DITCH OR DONATE YOUR PHONE.

TRACK ONE Length: 08
JESS DABAKIS (DA-BACK-ISS) LOVES TO SNAP PICTURES, SEND TEXT MESSAGES, AND TALK IT UP ON THE HIGH-TECH CELL PHONE SHE RECENTLY BOUGHT WITH HER MOM.

SOT
KEY @: 10 Jess Dabakis, Donated Her Cell Phone
"My plan ended and we were just going to dispose of the old one."

TRACK TWO Length: 04
INSTEAD, JESS GAVE HER OLD PHONE NEW LIFE BY DONATING IT TO CHARITY.

SOT
KEY @: 16 Jess Dabakis, Donated Her Cell Phone
"I feel like I've done a good thing and hopefully I'm helping people out."

TRACK THREE Length: 09
TECH EXPERT MIKE NEWMAN SAYS IT'S A GOOD THING THAT COULD TURN BAD IF YOU DON'T DUMP YOUR DATA. NEWMAN IS WITH RECELLULAR, A COMPANY THAT RECYCLES CELL PHONES.

SOT
KEY @: 27 Mike Newman, ReCellular
"If you don't take the steps to remove your personal information, you lose control over what happens to that phone."

TRACK FOUR Length: 11
YOUR PHONE NUMBERS, CALL LOGS, TEXTS, PHOTOS, AND VOICE MAIL WILL END UP IN THE HANDS OF STRANGERS. SO IF YOU'RE GOING TO DONATE, TOSS, OR TRADE YOUR PHONE...FIRST, WIPE OUT YOUR MOBILE'S MEMORY.

SOT
KEY @: 44 Mike Newman, ReCellular
"With some models, they'll have a 'delete all' feature that makes it very obvious and easy. With others, you have to go step by step."

TRACK FIVE Length: 02
BREAK OUT THE MANUAL THAT CAME WITH YOUR PHONE.

SOT
Length: 05(Mike Newman, ReCellular)
"That manual will give you instructions on how to add or delete information."

TRACK SIX Length: 15
OR YOU CAN CHECK OUT WIRELESSRECYCLING.COM...A FREE, MODEL SPECIFIC GUIDE TO ERASING YOUR CELL PHONE HISTORY.
JESS SAYS HER MOM GAVE HER THE 4-1-1 ON PROTECTING HER PRIVACY...AND HER OLD CELL IS NOW BEING USED TO PROTECT WOMEN AT A DOMESTIC VIOLENCE SHELTER.

SOT
KEY @: 1:13 Jess Dabakis, Donated Her Cell Phone
"I'm really glad that I ended up taking all the stuff off my phone. You have to be careful about things like that."

ANCHOR TAG:
NEWMAN SAYS DUMPING YOUR DATA SHOULD ONLY TAKE ABOUT FIVE OR TEN MINUTES. OR YOU CAN LOOK FOR A RECYCLING PROGRAM THAT GUARANTEES TO DO THE JOB FOR YOU!

SOURCE INFORMATION:

Mike Newman
VP, Marketing and Special Projects
ReCellular
2555 Bishop Circle West
Dexter, MI 48130
(734) 205-2134
mnewman@recellular.com
Michael Newman leads ReCellular Sales, Marketing and Customer Service departments. Over the years, he has implemented a variety of unique and successful phone collection programs. Mr. Newman holds a B.S. and M.B.A. from the University of Michigan.