More Than Fun and Games

ANCHOR INTRO:
SPRING'S AROUND THE CORNER... AND THAT MEANS IT'S TIME TO GET IN SHAPE....
NOW, FOR A ONE-TIME FEE OF 35 DOLLARS, YOU CAN HAVE A PERSONAL TRAINER VISIT YOU AT HOME....EVERYDAY, ANYTIME YOU WANT.
___________________GIVES YOU A HEADS UP ON A NEW EXERCISE TREND THAT'S MORE THAN JUST FUN AND GAMES.

TRACK ONE Length : 04
TRACY ANN GUY IS GETTING INTO SHAPE WITH HER PERSONAL TRAINER ANNA.

NAT SOT Length: 02
"I'll be with you every step of the way."

SOT
KEY @: 07 Tracy Ann Guy, Exercises
"She motivates you. She tells you when you're falling behind."

TRACK TWO Length : 03
THE CATCH-ANNA ISN'T REAL...BUT THE REGIMEN IS.

SOT
KEY @: 14 Tracy Ann Guy, Exercises
"It's more of a workout than I've had at any gym."

TRACK THREE Length : 12
ANNA IS A COMPUTER-SIMULATED FITNESS GURU...A CHARACTER IN A VIDEO TRAINING GAME. THERE ARE A HANDFUL OF THESE GAMES ON THE MARKET... AND THEY'RE HOT.
TRACY PLAYS KINETIC, WHICH COMES WITH A CAMERA THAT CAPTURES HER MOVEMENTS.

SOT
KEY @: 30 Tracy Ann Guy, Exercises
"You see yourself on the screen so you can see what you're doing wrong."

TRACK FOUR Length : 04
AND SO CAN VIRTUAL ANNA...WHO IS QUICK TO OFFER ADVICE AND ENCOURAGEMENT.

NAT SOT Length: 02
"...to stay agile throughout the day."

TRACK FIVE Length: 10
BEFORE STARTING A GAME, YOU ANSWER A FEW QUESTIONS ABOUT YOUR HEART HEALTH, STRENGTH AND FLEXIBILITY... THEN THE VIRTUAL TRAINER SUGGESTS EXERCISES. THE GAMES ARE DESIGNED FOR ALL LEVELS...

SOT
KEY @: 47 Ryan Hamlyn, Sony Computer Entertainment
"Whether you're out of shape -- you never worked out in your life -- or if you're a regular gym-goer."

TRACK SIX Length : 07
THE MORE INFORMATION YOU GIVE THE TRAINER, THE MORE CUSTOMIZED THE WORKOUT.... FROM YOGA TO PILATES... AEROBICS AND KICKBOXING...

SOT
Length: 05(Tracy Ann Guy, Exercises)
"Sometimes orbs come at you and you have to hit some from one side of the screen."

SOT
KEY @: 1:05 Ryan Hamlyn, Sony Computer Entertainment
"The movements we're trying to get out of the player with those different exercises are very calculated and work different parts of the body."

TRACK SEVEN Length : 05
CLARK BARTRAM IS A FITNESS EXPERT WHO STILL THINKS A "REAL LIVE" TRAINER IS BEST...BUT...

SOT
KEY @: 1:18 Clark Bartram, Personal Trainer, ISSA
"If one of these interactive personal training devices helps somebody get going, by all means I'm for it."

TRACK EIGHT Length : 07
TRACY ADMITS YOU NEED TO BE DEDICATED ENOUGH TO TURN THE GAME ON EACH DAY...BUT SAYS IT'S A GREAT WAY TO KEEP BOTH YOUR BANK ACCOUNT AND BODY IN SHAPE.

SOT
Length: 03(Tracy Ann Guy, Exercises)
"It's convenient and it's free once you've bought the game."

ANCHOR TAG:
THE VIDEO GAMES COST ABOUT 35-TO-50 DOLLARS AND REQUIRE A GAME SYSTEM LIKE XBOX OR PLAYSTATION TWO-OR A PERSONAL COMPUTER TO PLAY THEM.

SOURCE LIST

Respond Design
PR: Carrie@bluedot.com, 503-789-2264, Portland,
Makers of Yourself! Fitness

Ryan Hamlyn,
Sony Computer Entertainment
919 Hillsdale Blvd
Foster City, Ca 94404

PR Contact: Alyssa Casella
650 655 6044
Kinetic is a system created by Sony Computer Entertainment Europe and Nike Motionworks.

Clark Bartram
International Fitness
456 East Mission Rd
San Marcos, CA
92069
Phone: 760 612 0039

Clark is a fitness expert and member of ISSA

International Sports Sciences Association (ISSA)
1015 Mark Ave.
Carpinteria, CA 93013
USA
1-800-892-4772
webmaster@issaonline.com
International call: 805-745-8111
Facsimile: 805-745-8119
Monday - Friday 7:00am - 6:30pm Pacific Time