No More Buyers Remorse

ANCHOR LEAD
IT'S HAPPENED TO US ALL. WE PURCHASED SOMETHING AT FULL PRICE ONLY TO SEE IT A DAY OR TWO LATER ON SALE. IT'S INFURITATING! WHAT MOST SHOPPERS MIGHT NOT REALIZE IS THAT YOU USUALLY HAVE RECOURSE.
_________________________ EXPLAINS IN TODAY'S HEADS UP!

TRACK ONE Length: :04
NORMA OLVERA LIKES NICE CLOTHES AND CONSIDERS HERSELF A SAVVY SHOPPER.

SOT:
KEY @: :05 Norma Olvera, Shopper
"I do a lot of price comparisons with different stores."

TRACK TWO Length: :10
SHE BOUGHT THIS PRICEY DESIGNER BLOUSE FOR FULL RETAIL.
A FEW DAYS LATER, WHEN SHE FOUND OUT IT WENT ON SALE---AND WAS MARKED DOWN BY FIFTY PERCENT--- SHE KNEW JUST WHAT TO DO.

SOT:
NO KEY (Short)Norma Olvera, Shopper
"I took it back and got a price adjustment.

TRACK THREE Length: :09
THAT'S RIGHT. MANY NATIONWIDE RETAILERS HAVE PRICE ADJUSTMENT POLICIES. USUALLY, THE POLICY IS GOOD FOR TWO WEEKS FROM THE DATE OF PURCHASE, 'THOUGH NOT ALWAYS.

NATS: Length: :03
"I got like $70 back".

TRACK FOUR Length: :04
KELLI GRANT FROM SMART MONEY DOT COM SAYS PRICE ADJUSTMENTS ARE USUALLY EASY TO GET.

SOT:
KEY @: :39 Kelli Grant, SmartMoney.com
"You simply walk up to the front counter and show them your receipt and say I noticed this item is on sale, is it possible I could get a price adjustment."

TRACK FIVE Length: :03
GRANT SAYS THIS STRATEGY OFTEN WORKS WITH BOUTIQUES AS WELL.

SOT:
KEY @: :50 Kelli Grant, SmartMoney.com
"Usually, they want to keep your business so for them it's in their better interest to help you out a little bit. "

TRACK SIX Length: :03
NORMA SAYS SHE DOESN'T GIVE UP EVEN IF SHE MEETS RESISTANCE.

SOT:
KEY @: 1:02 Norma Olvera, Shopper
"So when they say no, I usually say well then I want to return it. Then that's usually when they are willing to be a little more forthcoming and give me the price adjustment"

TRACK SEVEN Length: :07
DON'T THINK YOU''RE OUT OF LUCK IF YOU BOUGHT ON LINE. GRANT SAYS YOU SHOULD EMAIL OR CALL CUSTOMER SERVICE, BUT THE INFORMATION YOU'LL NEED IS A BIT DIFFERENT.

SOT:
KEY @: 1:16 Kelli Grant, SmartMoney.com
"You usually need to supply your order number and the address the package was mailed to, maybe even a billing address.

TRACK EIGHT Length: :01
THE BOTTOM LINE....

SOT:
NO KEY (covered)Norma Olvera
"It pays to be persistent, especially if you like shopping."

ANCHOR TAG
KELLI GRANT SAYS SOMETIMES THE PRICE ADJUSTMENT DOES NOT APPLY TO CLEARANCE SALES AND ITEMS PURCHASED AT OUTLETS. BUT STILL, IT NEVER HURTS TO ASK.

SOURCE LIST

Kelli Grant
SmartMoney.com
250 W. 55th Street
New York, NY 10019
TEL 212-373-9442
Email: kgrant@smartmoney.com
Kelli Grant has covered personal finance since joining SmartMoney.com in June 2005. Her Deal of the Day column advises consumers on how to spend less on everything from iPods to vacation rentals. Before joining SmartMoney.com, Kelli worked at MarketWatch.com as a reporter and assistant to columnist Marshall Loeb. She holds a bachelor's degree in journalism and anthropology from Ithaca College.