ANCHOR LEAD IN:
WAITING IN LINE FOR FOOD IS A PAIN… AND IT'S EVEN MORE UNBEARABLE WHEN
YOU'RE IN A RUSH OR ON YOUR LUNCH BREAK. WHAT IF YOU COULD CUT TO THE
FRONT OF THE LINE WITHOUT MAKING PEOPLE MAD! YOU MAY BE ABLE TO VERY SOON,
THANKS TO A NEW TREND THAT'S CATCHING ON FROM COAST TO COAST.
__________HAS A HEADS UP

TRACK ONE Length: 07
HOWARD GUSS'S WORKDAY IS JAM-PACKED …HE BARELY HAS TIME FOR
LUNCH… AND BIG CROWDS AT THE CAFÉ ACROSS THE STREET DON'T HELP
EITHER.

SOT
KEY @ : 08 Howard Guss, Hates the Lunch Line
"That wasn't very convenient and it sometimes messed me up for being ready to help my boss."

TRACK TWO Length: 09
BUT THAT MAD RUSH ISN'T A PROBLEM FOR HOWARD ANYMORE. HE USES A NEW SERVICE THAT ALLOWS YOU TO PRE-ORDER AND PRE-PAY VIA TEXT MESSAGE OR ONLINE.

SOT
KEY @ : 24 Howard Guss, Hates the Lunch Line
"By the time I come to the café, my meal is ready to pick up and I'm on my way."

TRACK THREE Length: 14
MY-TANGO DOT COM AND GO-MOBO DOT COM BOTH PROMISE TO SPEED UP
MEALTIME. MENUS FROM PARTICIPATING RESTAURANTS ARE POSTED ON THEIR WEBSITES…ONCE YOU JOIN…YOU PRE-
PROGRAM YOUR FAVORITE MEALS, GIVING THEM SPECIAL CODES OR NAMES.

SOT
KEY @ : 42 Terry Erisman, CEO, MyTango
"If they want a ham and cheese sandwich they order, they enter ham and cheese sandwich and then they tell us what kind of ham they
want, what kind of bread, what kind of condiments."

TRACK FOUR Length: 05
THEN WHEN IT'S TIME TO ORDER, YOU GO ONLINE OR TEXT THE SITE…WHICH ALERTS THE RESTAURANT.

SOT
KEY @ : 58 Terry Erisman, CEO, MyTango
"And once they receive the order, most of the merchants treat it as a priority order so it becomes the next order in line."

TRACK FIVE Length: 07
WHEN YOU GET TO THE RESTAURANT, YOUR FOOD WILL BE WAITING FOR YOU.
RESTAURANT MANAGER BARBARA GREEVER SAYS HER CUSTOMERS ARE
CATCHING ON.

SOT
KEY @ : 1:09 Barbara Greever, Mgr, Participating Restaurant
"At this point, there's probably 33% of the customers that we get, and we probably do 7-800 sandwiches a day."

SOT
KEY @: 1:15 Howard Guss, Hates the Lunch Line
"When I need to pick up lunch for my boss it makes me look like a hero."

TRACK SIX Length: 04
AND HOWARD'S JUST HAPPY HE CAN FINALLY RELAX DURING HIS LUNCH BREAK.

SOT
NO KEY
"I sometimes can pick up a book and go sit in the garden. It's great to have the extra time."

ANCHOR TAG:
Stations: MyTango is currently only available in the San Francisco Bay area, but it is expanding to restaurants in Texas and major cities on the East Coast.

Currently, Mobo is only available in the New York City area, but they will be expanding into Boston, Philly, and Chicago by the middle of 2007. They say they will be moving further West after that. Right now, in New York City, customers can pre-order for restaurants like Dunkin Donuts, Subway and Ben and Jerry's.

AS FOR PAYING? YOU FUND YOUR ACCOUNT WITH EITHER A BANK TRANSFER OR A CREDIT CARD. THE SITES USE THAT MONEY TO PAY THERESTAURANTS. THESE SERVICES ARE RELATIVELY NEW. RIGHT NOW THEY ARE IN A HANDFUL OF MAJOR CITIES COAST TO CAOST. THEY PLAN ON EXPANDING QUICKLY.

ADDITIONAL TAG INFORMATION:
MY TANGO CHARGES A TWENTY FIVE CENT CONVENIENCE FEE. GO-MOBO IS FREE. BUT REMEMBER, YOU'RE RESPONSIBLE FOR THE COST OF THE TEXT MESSAGE.

SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Terry Erisman
MyTango
3000 Sand Hill Road
Bldg 2, Suite 240
Menlo Park, CA 94025
650-854-0604

Terry Erisman is the CEO of MyTango. The service is currently only available in the San Francisco Bay area, but he says they are expanding to restaurants in Texas and major cities on the East Coast.

Barbara Greever
CCSR Café at Stanford Hospital Complex
269 Campus Drive
Stanford, CA 94305
(650) 736-0716

Barbara Greever is the manager at the CCSR Café, one of the locations currently using the MyTango service. She says her customers like not having to wait in line and hopes that more will begin to use it in the future.

OTHER COMPANY CONTACTED:

GoMobo
www.gomobo.com
PR/Marketing Contact:
Monica Schaffer
Diversified Media Design
office: 646-442-4317

Currently, GoMobo is only available in the New York City area, but they will be expanding into Boston, Philly, and Chicago by the middle of 2007. They say they will be moving further West after that. Right now, in New York City, customers can pre-order for restaurants like Dunkin Donuts and Subway. GoMobo's founder says 7 out of 10 of their top users are busy moms.