ANCHOR LEAD IN:
WE ALL KNOW IT'S BETTER TO GIVE THAN TO RECEIVE. AND INCREASINGLY, THAT'S A MESSAGE THAT KIDS ARE TAKING TO HEART. THE LATEST TREND IN BIRTHDAY PARTIES? GIVING UP GIFTS AND GOODIE BAGS FOR A GOOD CAUSE…THAT'S TODAY'S HEADS UP…

TRACK ONE Length: 03
MICHAEL AND JACOB GRANDE (GRAND-DAY) ARE TYPICAL KIDS WITH BIG HEARTS.

SOT:
KEY @: 07 ( SHORT) Carol Grande, Mother of two
"They've always donated. They've donated a lot of their Christmas gifts. They've always wanted to give."

TRACK TWO Length: 07
BUT THIS YEAR, THE BOYS DID EVEN MORE…ASKING GUESTS AT THEIR JOINT
BIRTHDAY PARTY TO BRING A DONATION FOR CHARITY RATHER THAN PRESENTS…

SOT
NO KEY
"We wanted to help children in need."

SOT
KEY @: 20 Jacob Grande, 7 years old
"We collected money and gave 'em to Children's Miracle Network."

NAT SOT Length: 03
Reading: "Children's Miracle Network would like to thank you both…"

TRACK THREE Length: 13
THE GRANDES (GRAN-days) RAISED A WHOPPING 615-DOLLARS! AND THESE
BOYS ARE NOT ALONE. ACCORDING TO CHILD MAGAZINE, CHARITY BIRTHDAY PARTIES ARE A GROWING TREND ACROSS THE COUNTRY IN PART, BECAUSE PARENTS LIKE THE MESSAGE
THEY SEND.

SOT
KEY @: 40 Miriam Arond, Editor-in-chief, Child Magazine
"It's an opportunity to make your child a little more sensitive to the fact that not everybody has everything we have, and how nice it is to share and to make a difference."

TRACK FOUR Length: 09
THE IDEA IS SIMPLE: GUESTS COME TO THE PARTY WITH A DONATION - A GIFT
OR MONEY -- INSTEAD OF A PRESENT FOR THE CHILD. THAT SOUNDS GREAT IN THEORY - BUT DO KIDS FEEL GIPPED?

SOT
KEY @: 1:00 Miriam Arond, Editor-in-chief, Child Magazine
"The goal is not to make your child feel deprived. What they need to realize is that they will still get presents on their birthday. Parents will give them presents, close relatives will give them presents."

TRACK FIVE Length: 03
PARENTS CAN STILL MAKE THE BIRTHDAY BOY OR GIRL FEEL SPECIAL.

SOT
KEY @: 1:11 Carol Grande, Mother of two
"The children loved it, we had a nice pool party. They came, we had pizza, they swam. People were very excited about giving."

TRACK SIX Length: 03
FAMILIES CAN COLLECT FOR ANY CHARITY THEY CHOOSE

SOT
KEY @: 1:19 Miriam Arond, Editor-in-chief, Child Magazine
"The most common charities are children's hospitals, homeless shelters, housing
projects, soup kitchens."

TRACK SEVEN Length : 04
AND IF THE GRANDE BOYS ARE ANY INDICATION, CHARITY BIRTHDAYS ARE HERE TO STAY.

SOT
NO KEY
"I want to do it again next year."

ANCHOR TAG:
AROND SAYS THE FACT THAT SO MANY FAMILIES TODAY HAVE REALLY BIG
PARTIES FOR THEIR KIDS - INVITING A WHOLE CLASS RATHER THAN JUST A FEW CLOSE FRIENDS - IS ALSO A REASON THESE PARTIES HAVE TAKEN OFF.

SOURCE INFORMATION:
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Miriam Arond,
Editor-in-Chief
Child Magazine
c/o Marisa Ollins (PR)
212-389-5332
Marisa.Ollins@meredith.com

In February 2000, Miriam Arond was named Editor-in-Chief of Child magazine, which she has re-launched as a lifestyle magazine for today's families. Mediaweek.com described the new Child as "the parenthood magazine for the InStyle generation."

Ms. Arond was previously Editor-in-Chief and Executive Editor of American Health, which she joined at the time of its re-launch in 1996 as a women's health magazine. She was Senior Editor, Articles Editor, and Executive Editor at Child magazine from 1991 to 1996.

Ms. Arond co-authored a book, The First Year of Marriage: What to Expect, What to Accept and What You Can Change for a Lasting Relationship (Warner Books) with her husband, psychiatrist Samuel L. Pauker, M.D. in 1987. Ms. Arond was previously a features writer at the New York Daily News and on the editorial staff at Doubleday and Co. Ms. Arond has appeared on dozens of national television and radio talk shows, including Good Morning America, CBS
Morning Show, Regis, Entertainment Tonight, Extra! and Talk of the Nation.

Ms. Arond earned her graduate degree in journalism from New York University in 1981 and a bachelor's degree in 1977 from the University of Pennsylvania, where she was graduated Phi Beta Kappa. She is a two-time winner of the Sigma Delta Chi Deadline Club Award and a member of the American Society of Magazine Editors, the Author's Guild, Cosmetics Executive Women, the National Communications Advisory Council of the March of Dimes and on the Advisory Board of Love Our Children USA.