ANCHOR LEAD IN:
Source: The Conde Nast Bridal Group
WEDDINGS NOW COST AN AVERAGE OF 30 THOUSAND DOLLARS - AND WITH THE HIGH-
PRICE OF RECEPTIONS AND TRAVEL, IT'S TOUGH TO SHAVE MUCH FROM THAT
WHOPPING AMOUNT. NOW, SOME BRIDES AND GROOMS ARE SAYING: MEET US ONLINE -
INSTEAD OF ON THE RECEIVING LINE. IN TODAY'S HEADS UP
A NEW TREND
WEDDING
WEBCASTS
TRACK ONE Length:
09
JULIE JERMUNDSON (GER-man-son) WANTED HER WEDDING TO BE A SMALL INTIMATE EVENT.
BUT SHE DIDN'T WANT FAMILY AND FRIENDS TO FEEL LEFT OUT. SO SHE AND HER GROOM
TURNED TO TECHNOLOGY.
SOT
KEY @:10 Julie Jermundson, Webcast Bride
"We wanted to have a webcast so everyone at home and our family and friends
could see us getting married without actually being here."
TRACK TWO Length:
06
THE COUPLE GOT HITCHED - ALONE -- ON THE BEACH IN MAUI. THEIR LOVED ONES BACK
HOME SHARED THE MOMENT ON THE INTERNET
SOT
KEY @: 23 Julie Jermundson, Webcast Bride
"Family and friends and everyone can see it and we can see it when we
get back home."
TRACK THREE Length:
06
ACCORDING TO THE ONLINE WEDDING WEBSITE 'THE KNOT', WEDDING WEBCASTS ARE
ONE OF THE HOTTEST TRENDS TODAY.
SOT
KEY @: 32 Kathleen Murray, Deputy Editor, The Knot
"For couples who are planning destination weddings and they can't have
everyone attend, this allows guests to be able to be a part of the celebration."
SOT:
KEY @: 41 Brian Rothstein, yourwebcast.com
"We've seen about a 400% increase in webcasts in the past 4 years."
TRACK FOUR Length:
08
GUESTS CAN WATCH THE ONLINE EVENT LIVE, AS IT'S ACTUALLY HAPPENING, OR AFTER
THE
FACT, ENSURING THAT IMPORTANT GUESTS SHARE THE DAY, NO MATTER WHERE THEY
ARE.
SOT
KEY @: 54 Brian Rothstein, yourwebcast.com
"We had a bride whose father was in the military in Iraq, so unfortunately
he wasn't able to make it to the wedding."
TRACK FIVE Length:
08
ATTENDING AN ONLINE WEDDING IS FREE, WHICH CUTS DOWN ON COSTS FOR
GUESTS
IT'S ALSO A GOOD COST-SAVING IDEA FOR THE BRIDE AND GROOM
SOT
KEY @: 1:06 Kathleen Murray, Deputy Editor, The Knot
"Wedding webcasts are going to run you anywhere from $100 to about $600,
depending on how long it's going to be up, editing, things like that."
TRACK SIX Length:
11
Source:The Knot
ABOUT 90-PERCENT OF COUPLES TODAY PLAN THEIR WEDDINGS ONLINE - SO A WEBCAST
IS A
NATURAL EXTENSION OF THAT TREND. BUT TREND OR NOT, FOR JULIE AND STEVE IT'S
JUST A WONDERFUL WAY TO RELIVE THE MAGIC OF THEIR SPECIAL DAY
NAT SOT Length:02
(putting ring on his finger)
"
place it now upon your hand."
ANCHOR TAG:
MURRAY SAYS ONE OTHER INTERESTING TREND WITH WEDDING WEBCASTS IS THAT
SOME GUESTS ACTUALLY HOLD THEIR OWN PARTIES TO WATCH THE EVENT TOGETHER.
SOURCE INFORMATION:
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided
to help you obtain answers to any additional questions you may have and
to help you localize a story. This private contact information, including
phone
numbers, addresses and email addresses, cannot be given to viewers nor posted
on your Website. It is for internal station use only. Any exceptions to this
will be clearly noted.
Thank you.
Kathleen Murray
Deputy Editor, The Knot
PR Contact: Melissa Bauer
212-219-8555, 1020
Cell: 917-330-4339
About The Knot: Since
1996 when it pioneered the online wedding space, The Knot has focused on filling
the void created by antiquated wedding resources
and curing the clutter of the highly fragmented bridal industry. The Knot
provides today's to-be-weds with wedding planning information, tools, and
resources through online properties and print publications.
Brian Rothstein
Yourwebcast.com
pmb 815, po 959
Kihei, Hi. 96753
1-808-205-3008
http://www.Yourwebcast.com
Maui-based Brian Rothstein
co-founded Yourwebcast.com five years ago to stream events such as graduations
from Hawaii to the mainland and beyond.
Yourwebcast.com is a professional video production company based on Maui.
They are the #1 webcasting company on Maui. Specializing in wedding webcasting,
online commercials, home video tours, memorial videos, corporate training
videos, extreme sports, website enhancements and so on. They have
been members of the Maui Wedding Association since 2002. The team has produced
hundreds of professional videos, working directly with the
public and event planners.
ADDITIONAL BACKGROUND/SOURCE INFORMATION
The average US wedding now runs a hefty US$27,852, almost double the US$15,208
spent in 1990, according to a study by the Conde Nast BridalGroup. A survey,
published in February 2006, entitled
"American Wedding Study 2006," conducted by The Conde Nast Bridal
Group, reveals that the average amount spent on weddings has increased to
$27,852, up nearly 100% since 1990 when the average cost was $15, 208. Over
the last 15 years there has been a 400% increase in the number of destination
weddings; the number of weddings per year has increased by 200,000 since 2000.
The Conde Nast Bridal Group, publishers of Brides, Modern Bride and Elegant
Bride, conducted the survey through the Global Strategy Group with 1,619 brides.
The study, found that
in 2006,
· 2.3 million Americans will get married.
· There will be: 44,230 weddings every weekend,
· There will be: 23 million bridesmaids and
groomsmen,
· There will be: almost 380 million wedding guests.
· only 30% of all brides' parents will pay for the entire wedding as
was once customary, a remarkable 8% drop since 1999. Instead, 32% of brides
and grooms
will pay for their wedding themselves, and 15% of couples will foot the bill
with the help of both sets of parents. In sync with increasing costs, up to
36% of couples end up spending more than they had planned on their big day.
The growing popularity of the destination wedding has changed the face of
the American wedding. About 16% of all couples have a destination wedding
-- a 400% increase in the last 10 years. Couples who have destination weddings
spend an average of $25,806 with 63 guests attending and have an average household
income of $93,000. The average altar-bound woman is now 27 years old, her
fiance is 29, they have an estimated household income of $74,000, will be
engaged for a period of 14 months, and their wedding will have 165 guests.
The winter holidays still dominate as the time of year to get engaged, particularly
December. In fact, December has as many engagements (15%) as November and
January combined (each 6%). Since 2002 nearly every wedding expense has increased
by over 20%. This includes the bride's and groom's attire (up 30%), engagement
rings (up 25%) and a 60% increase in the cost of the wedding bands.
A total of $125 billion
-- about the size of Ireland's GDP -- will be spent on 2.1 million weddings
in 2005, according to the "American Weddings" study conducted by
The Fairchild Bridal Group. Fairchild surveyed more than 1,000 brides. Tying
the knot used to involve a trip to the altar and a
simple reception, but low-cost affairs are increasingly a thing of the past
as brides and grooms flex their consumer power and buck tradition. The average
price tag that is fast approaching $30,000 represents a 73 percent increase
during the past 15 years, according the study.
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