Yappy Hour

ANCHOR LEAD IN:
MEETING NEW FRIENDS: FOR MANY PEOPLE IT'S NOT SO EASY TO DO. THAT'S ONE OF THE
REASONS HAPPY HOUR WAS BORN! BUT NOW, OUR FOUR-LEGGED FRIENDS ARE BEING ENLISTED TO HELP. ____________ HAS A HEADS UP ON A GROWING TREND…CALLED
YAPPY HOURS!

TRACK ONE Length: 05
YOU MIGHT THINK YOU'RE A PARTY ANIMAL BUT YOU'VE GOT NOTHING ON THESE GUYS….
THEY'RE THE REAL PARTY ANIMALS!

NAT SOT Length: 01
Nats dog barking

SOT
KEY @ : 07 (SHORT) Marc Berkoff, Animal Behaviorist
"When they get yappy, they're happy."

TRACK TWO Length: 02
AND THEIR PROUD PARENTS REAP THE BENEFITS…

SOT
NO KEY
"We're just having fun, meeting a lot of great people."

TRACK THREE Length: 05
THE STANDARD OLD HAPPY HOUR IS EVOLVING INTO-THE YAPPY HOUR! IT'S A TREND
SWEEPING THE COUNTRY.

SOT
KEY @: 21 Ingrid Newkirk, PETA President
"There are more and more bars opening up to allow animals to come in with their people."

TRACK FOUR Length: 05
DOGS ARE NOW HITTING THE SOCIAL SCENE WITH THEIR MASTERS-BECAUSE PETS ARE
MASTERS AT MINGLING.

SOT
KEY @ : 32 Marc Berkoff, Animal Behaviorist
"Pets are typically thought of as social catalysts. They help people meet one another. They ease tension."

SOT
KEY @: 40 Rene Medeiros, Yappy Hour Participant
"People start talking to each other. They learn things. It's really good all around for people and dogs."

TRACK FIVE Length : 05
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS-OR PETA-SAYS IT CAN BE A
POSITIVE EXPERIENCE.

SOT
KEY @: 50 Ingrid Newkirk, PETA President
"Over all, that can be a good thing if the dog you have with you is sociable, is used to strangers, is used to a noisy atmosphere.

TRACK SIX Length: 11
THERE ARE OFTEN COMPANIES PEDDLING THE LATEST PRODUCTS FOR POOCHES.
BUT EXPERTS SAY BE CAREFUL TO KEEP PERSPECTIVE. WHEN PARTYING WITH YOUR PET… IT'S ABOUT HAVING FUN AND SOCIALIZING, NOT SHOPPING.

SOT
KEY @ : 1:10 Marc Berkoff, AnimalBehaviorist
" I think it should just be a time when people get together, have a drink, talk and bring the dogs."

SOT
NO KEY
"We have a great time meeting a lot of nice people, seeing a lot of fun dogs."

ANCHOR TAG:
THE EXPERTS ALSO ADVISE YOU TO LEAVE THE PET COSTUMES AT HOME-MOST DOGS WILL
WIGGLE RIGHT OUT OF SOMETHING UNCOMFORTABLE-LIKE A PARTY HAT WITH A RUBBER BAND AROUND THE NECK.

SOURCE INFORMATION:
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and
to help you localize a story. This private contact information, including phone
numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Marc Bekoff
Department of EPO Biology, University of Colorado,
Boulder, Colorado 80309-0334 USA;
marc.bekoff@colorado.edu
(correspondence: 296 Canyonside Drive, Boulder,
Colorado 80302 USA) Office: 303-492-8961
Dr. Marc Bekoff is Professor of Organismic Biology at the University of Colorado, Boulder, and is Fellow of the Animal Behavior Society and a former Guggenheim Fellow. He has done extensive research in the area of animal behavior, cognitive ethology, and behavioral ecology and has published over 150 papers and 12 books, including Encyclopedia of Animal Rights and Animal Welfare (1998, Greenwood) and Strolling With Our Kin: Speaking For and Respecting Voiceless Animals (American Anti-Vivisection Society, 2000). His work has been featured on 48 Hours, in Time Magazine, Life Magazine, U.S. News and World Report, the New York Times, on NPR, and in a National Geographic
Society television special. The AVAR interviewed Dr. Bekoff about his work, including his opinions on various topics related to human interaction with nonhuman beings.

Marc and Jane Goodall have recently formed
Ethologists for the Ethical Treatment of Animals/Citizens for Responsible Animal Behavior
Studies (www.ethologicalethics.org).

Ingrid Newkirk
President of PETA, People for the Ethical Treatment of Animals
501 Front Street, Norfolk, Virginia 23510
Phone: 757-962-8284
Ingrid Newkirk is co-founder, People for the Ethical Treatment of Animals; Advisory Board member, EarthSave International; Advisory Board member, United Poultry Concerns; Director, The Foundation to Support Animal Protection; and an animal rights activist.

ADDITIONAL BACKGROUND INFORMATION:
This Yappy Hour was shot at Worcester Animal Rescue League, 139 Holden Street, Worcester, MA,
on September 30, 2006