ANCHOR LEAD:
MOST OF US KNOW WHAT IT'S LIKE TO MISPLACE OUR CELL
PHONES…
…THOSE MOMENTS OF PANIC WHEN YOU REALIZE JUST HOW MUCH OF YOUR LIFE IS TIED UP IN THE SCORES OF PHONE NUMBERS IT HOLDS. FROM FRIENDS AND FAMILY, TO BUSINESS NUMBERS, AND EVEN APPOINTMENT CALENDARS…LOSE YOUR PHONE, AND YOU'RE LOST!
BUT THERE'S GOOD NEWS…
THERE ARE MORE OPTIONS THAN EVER TO BACK-UP YOUR PHONE BOOK, APPOINTMENTS, AND ANY OTHER INFORMATION.
HERE'S_____________WITH A HEADS UP ON HOW TO SIMPLIFY YOUR LIFE.

NAT SOT Length:02
"Let's put your shirt on, okay?"

TRACK ONE Length:07
CLAUDETTE MAHURIN (Mah-HYUR-in) IS A BUSY, WORKING MOM AND CLASSIC MULTI-TASKER….HER FAVORITE TOOL FOR EFFICIENCY? SPEED DIAL!

NAT SOT Length:02
"I will be into work tomorrow morning."

SOT
KEY @: 14 Claudette Mahurin, Busy mom
"I do have a lot of numbers programmed in my phone. It seems like every
day I'm adding another one."

TRACK TWO Length: 05
FROM WORK CONTACTS TO HER KIDS' SCHOOLS TO DOCTORS AND MORE…IF CLAUDETTE LOST HER CELL PHONE…

SOT
KEY @: 25 Claudette Mahurin, Busy Mom
"It'd be kind of a disaster, as I would not have any of those or all of those numbers in any one other location."

TRACK THREE Length:06
PHONE CARRIERS HAVE HEARD THE COLLECTIVE CALL FOR HELP AND ARE NOW OFFERING BACKUP. IT'S CALLED A DATA STORAGE PLAN.

SOT
KEY @:37 Kelli Grant, Smart Money.com
"It has your phone's information, everything on the phone backed up in one place."

TRACK FOUR Length:20
DATA STORAGE FROM YOUR PROVIDER WILL COST YOU FROM TWO TO FIVE DOLLARS A MONTH. SPRINT'S "WIRELESS BACK-UP PLAN", FOR EXAMPLE, BACKS UP ALL THE INFORMATION IN YOUR PHONE, AND ALLOWS YOU TO UPDATE IT ANYTIME, EITHER ONLINE WITH A PASSWORD, OR ON YOUR CELL. OTHER CARRIERS, INCLUDING CINGULAR, VERIZON WIRELESS, AND NEXTEL ALSO OFFER SIMILAR DATA STORAGE PLANS.

SOT
KEY @: 1:03 Kelli Grant, Smart Money.com
"If you're the sort of person who keeps a lot on your phone, it might be worth
it to go with that provider's plan, and have, be able to update your cell phone
on a regular basis and have all of that information backed up."

TRACK FIVE Length: 14
BUT THERE ARE OTHER OPTIONS … THE ONLINE SERVICE CALLED "ZYB" WILL BACK UP YOUR DATA FOR FREE IF YOU HAVE A COMPATIBLE PHONE. OR --YAHOO MOBILE'S "CONTACT BACK-UP" CHARGES NOMINAL TRANSFER FEES - 25 CENTS FOR ABOUT EVERY TWENTY-FIVE
CONTACTS YOU ENTER.

SOT
KEY @: 1:30 Kelli Grant, Smart Money.com
"If you are the sort of person who, you really only want to back up say 25
names once a month, you've got some significant savings there."

TRACK SIX Length: 14
SOME COMPANIES-SUCH AS NOKIA-NOW GIVE YOU SOFTWARE WHEN YOU PURCHASE A PHONE THAT ALLOWS YOU TO BACK-UP YOUR DATA ON A COMPUTER. YOU CAN ALSO BUY BACK-UP SOFTWARE SEPARATELY. DATA STORAGE MAKES GOOD SENSE TO CLAUDETTE - WHO MIGHT JUST MOVE IT TO THE TOP OF HER 'TO-DO' LIST.

SOT
NO KEY
"Would be a great service to have."

ANCHOR TAG
KEEP IN MIND SOME OF THESE SERVICES ONLY WORK WITH CERTAIN PHONES OR PROVIDERS, SO YOU'LL WANT TO MAKE SURE YOUR PHONE IS COMPATIBLE BEFORE YOU SIGN UP.

SOURCE INFORMATION:
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It
is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Kelli Grant
Smart Money.com
1755 Broadway
NY,NY.
(212)373-9442

Kelli Grant is a consumer reporter with Smart Money.com. The website
provides advice on saving, investing, spending, as well as consumer
information on everything from technology to travel.

EXTRA BACKGROUND Related Websites

http://www.sprint.pcs.com
http://www.talk.sprintpcs.com

http://www.cingular.com
http://www.cingular.com/customer_service/voice_connect

http://www.nextel.com
(Click on 'My address book')

http://www.verizonwireless.com
http://www.verizonwireless.com/backupassistant