ANCHOR LEAD:
DRY SKIN, BLEMISHES, REDNESS...CHANCES ARE YOU HAVE DRAWERS FULL OF PRODUCTS PROMISING A QUICK FIX. THE LATEST TREND IN SKIN CARE? SERUMS, LOTIONS, AND SPRAYS CONTAINING WATER STRAIGHT FROM THERMAL SPRINGS! _________ HAS MORE
ON THE PRODUCTS EXPERTS SAY CAN SOOTHE AND SMOOTH YOUR SKIN!

TRACK ONE Length: 08
LIKE MOST OF US, ARLENE MILLER LIKES TO PUT HER BEST FACE FORWARD. BUT LAST YEAR A BOUT OF STUBBORN, DRY SKIN SENT HER STRAIGHT TO THE DOCTOR'S OFFICE.

SOT
KEY @: 09 Arlene Miller, Had Dry Skin
"I didn't know what to do. I felt like I was flaking."

TRACK TWO Length: 04
ARLENE TRIED EVERYTHING TO GET HER SKIN TO RETURN TO ITS REGULAR, BABY SOFT STATE.

SOT
NO KEY
"I tried different cosmetic products, but it was too much work involved."

TRACK THREE Length: 16
WITH LITTLE TO NO RESULTS! FINALLY...HER DERMATOLOGIST RECOMMENDED A DAILY REGIMEN OF SERUMS, SPRAYS, AND CREAMS MADE WITH SOMETHING NEW...THERMAL WATER FROM HEATED SPRINGS. ITS NUTRIENT ENRICHED H-2-O THAT ACTUALLY STARTS AS TINY DROPLETS OF RAIN!

SOT
KEY @: 38 Dr. Ranella Hirsch, Dermatologist
"And what happens is that they run off and they basically spend 30, 40 years
underground in the earth, picking up many trace minerals and elements as
they go."

TRACK FOUR Length: 11
WHEN THE WATER COMES BACK TO THE SURFACE IT'S LOADED WITH THINGS LIKE MAGNESIUM, CALCIUM, IRON, AND ZINC. DERMATOLOGIST RANELLA HIRSCH SAYS WE'RE JUST CATCHING ON TO WHAT EUROPEANS HAVE KNOWN FOR DECADES...

SOT
NO KEY
"...that thermal waters have tremendous benefit in treating the skin."

TRACK FIVE Length: 09
IN FACT, STUDIES HAVE SHOWN THAT THERMAL WATER CAN HELP TREAT EVERYTHING FROM SUNBURNS AND DRY SKIN...TO MORE SERIOUS CONDITIONS LIKE PSORIASIS, ECZEMA, AND ROSACEA.

SOT
KEY @: 1:11 Dr. Ranella Hirsch, Dermatologist
"Also, by restoring the missing minerals and the different elements in the skin,
you help to maintain the barrier or protective function that the skin has."

TRACK SIX Length: 08
THERE ARE SEVERAL BRANDS LIKE EVIAN, VICHY, AND LA ROCHE POSAY. WHICH IS RIGHT FOR YOU? DR. HIRSCH SAYS TAKE A LOOK AT THE ELEMENTS LISTED ON THE BACK.

SOT
NO KEY
"The La Roche Posay line, for example, is very rich in selenium, which is very
helpful as an anti-inflammatory agent. The Vichy range of products, very high
in sodium bicarbonate, is really soothing to the skin."

TRACK SEVEN Length: 07
THE EVIAN LINE IS ALSO RICH IN BICARBONATES. ARLENE WENT FOR THE VICHY PRODUCTS AND SAYS HER SKIN IS NOW SILKY SMOOTH!

SOT
NO KEY
"The more you use it, the better it feels. "

SOT
NO KEY
"This is really like Gatorade for your skin."

ANCHOR TAG:
THERMAL WATER PRODUCTS COST ANYWHERE FROM TEN TO THIRTY DOLLARS. MOST OF THEM ARE AVAILABLE AT YOUR LOCAL DRUGSTORE...OR ON THE INTERNET. DR. HIRSCH SAYS ANYONE CAN USE THESE PRODUCTS... AT THE VERY LEAST, YOU'LL BE RE-HYDRATING YOUR SKIN.

SOURCE INFORMATION:
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help
you localize a story. This private contact information, including phone
numbers, addresses and email addresses, cannot be given to viewers nor
posted on your Website. It is for internal station use only. Any exceptions to
this will be clearly noted. Thank you.

Dr. Ranella Hirsch
Dermatologist
777 Concord Avenue
Suite 206
Cambridge, MA
(617) 868-8685
Ranella Hirsch is a board certified dermatologist practicing in Cambridge,
Massachusetts. Dr. Hirsch is a frequently quoted expert in the areas of cosmetic and laser dermatology. She is also on the board of the American Society of Cosmetic Dermatology and Aesthetic Surgery.

ADDITIONAL BACKGROUND/SOURCE INFORMATION:

STUDIES CITED IN TRACK FIVE:

Int J Mol Med. 2006 Jul;18(1):17-25.

Nouv. Dermatol 2003: 22 7 - 11
These studies have been presented at recent dermatological medical
meetings - including the American Academy of Dermatology and the
World Congress of Dermatology.