New Age, New Deal

ANCHOR LEAD IN:
FIFTY MAY BE THE NEW THIRTY WHEN IT COMES TO YOUTHFULNESS...BUT 50 IS ALSO THE NEW 65 WHEN IT COMES TO GREAT BARGAINS...THESE DAYS, EVEN VERY YOUNG SENIORS CAN GET THEIR HANDS ON 'SENIOR DISCOUNTS'. IN TODAY'S HEADS UP, WE'LL GIVE YOU TIPS ON THE BEST PLACES TO LOOK.

NATS Length: 02
"All these books"

TRACK ONE Length: 05
STUDENT LAURIE MELLEN DOESN'T LOOK LIKE SOMEONE TAKING ADVANTAGE OF ANY 'EARLY BIRD SPECIALS'...

SOT
KEY @: 08 Laurie Mellen, Just turned 50
"I was at school on my birthday that day, so when I announced to the class that I just turned 50 they were all very surprised at it."

TRACK TWO Length: 07
LAURIE'S ONLY BEEN AN OFFICIAL 'SENIOR' FOR A SHORT WHILE...BUT SHE'S WASTING NO TIME USING THE PRIVILEGES THAT COME WITH AGE...

SOT:
KEY @: 22 Laurie Mellen, Just turned 50
"I've gotten discounts on hotel rooms, restaurants, movies."

TRACK THREE Length: 07
NOT EVERYONE REALIZES THAT SENIOR DISCOUNTS KICK IN THE DAY YOU TURN THE BIG 5-0. AND THE SAVINGS CAN QUICKLY ADD UP.

SOT
KEY @: 32 Laurie Mellen, Just turned 50
"I usually save about 10%, on pretty much everything."

TRACK FOUR Length: 17
JOAN RATTNER HEILMAN (HILE-min) HAS WRITTEN A BOOK CALLED "UNBELIEVABLY GOOD DEALS OVER 50". SHE SAYS YOUNGER SENIORS GET THE BEST DEALS AT RESTAURANT CHAINS AND HOTELS.
BUS AND TRAIN TICKETS ARE OFTEN DISCOUNTED. U-S AIR CARRIERS USED TO OFFER DISCOUNTS, BUT ONLY A FEW STILL DO -- SO LOOK TO FOREIGN CARRIERS.

SOT
KEY @: 52 Joan Rattner Heilman, Author
"If you don't do it you're crazy because it's available."

TRACK FIVE Length: 06
HEILMAN SAYS NOWADAYS, MORE AND MORE PLACES ARE OFFERING DISCOUNTS ...AND DEALS IMPROVE THE OLDER YOU ARE.

SOT
NO KEY
"There's a lot of sports such as green fees if you play golf. There's a ski club.

TRACK SIX Length: 10
EXPERTS SAY, NO MATTER WHAT YOU WANT TO DO, DON'T BE AFRAID TO ASK FOR THE DISCOUNT!
AND...JUST BECAUSE YOU'RE A SENIOR DOESN'T MEAN YOU'RE OVER THE HILL! AFTER ALL....AGE IS IN THE EYE OF THE BEHOLDER!.

SOT
NO KEY
"Fifty used to seem old, but now fifty seems very young to me. I think about my dad's a senior, but I'm not (laugh)."

ANCHOR TAG:
HEILMAN SAYS THAT EVEN IF YOU DON'T CONSIDER YOURSELF A 'SENIOR', ANY MEMBER OF A-A-R-P IS ENTITLED TO ASK FOR THE AARP DISCOUNTS THAT ARE BEING OFFERED.

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Contact Name:
Joan Rattner Heilman
914-698-6429
Ann Pryor, Publicity Manager
McGraw-Hill Companies
2 Penn Plaza, 12th Floor
New York, New York 10121
212.904.4078 tel
212.904.4091 fax

Bio: Author, "Unbelievably Good Deals and Great Adventures That You Absolutely Can't Get Unless You're Over 50''