ANCHOR LEAD IN:
WE ALL LOVE SAVING MONEY, BUT FEW OF US BOTHER TO CARRY AROUND COUPONS TO SHAVE OFF A COUPLE CENTS. NOW THERE'S A NEW WAY TO USE COUPONS WITHOUT CLIPPING THEM…ALL YOU HAVE TO DO IS FLASH YOUR PHONE FOR SAVINGS! HERE'S ________WITH A HEADS UP!

TRACK ONE Length: 12
ADAM FEIGAN (FAY-gin with a hard g) LIKES BUYING FLOWERS OVER THE PHONE-OR EVEN ORDERING HIS STEAKS-AND HE LIKES TO SAVE A FEW BUCKS WHEN HE DOES IT. HE DOESN'T HAVE TIME TO CUT COUPONS, SO HE USES A SERVICE CALLED CELLFIRE.

SOT
KEY @ : 14 Adam Feigen, Uses Cellfire
"This makes it much more easier…just go right into my cell phone, that's always with me, and there's a coupon right there."

TRACK TWO Length: 11
CELLFIRE IS A FREE SERVICE THAT DELIVERS COUPONS RIGHT TO YOUR CELL PHONE.
WHILE A FEW INDIVIDUAL RETAILERS HAVE TRIED MOBILE OFFERS, CELLFIRE BRINGS YOU DISCOUNTS FROM A VARIETY OF COMPANIES AT ONCE…

SOT
KEY @ : 30 Adam Feigen, Uses Cellfire
"You can use it for Hardees, Dominos Pizza, 1-800- Flowers, there's also Omaha Steaks…"

TRACK THREE Length: 08
IT'S ALL BASED ON YOUR ZIP-CODE. YOU GET SENT COUPONS FOR RETAILERS AROUND YOU. YOU SAVE MONEY WHILE MERCHANTS HOPE TO CATCH CUSTOMERS.

SOT
KEY @ : 44 John Walls, Cellular Telecommunications and Internet Association ( CTIA)
"A lot of times we need that motivation of a discount to take advantage of that and buy a sample of that product, and maybe we go back and
we buy it again and become a longtime consumer of that product."

TRACK FOUR Length: 12
ALL YOU DO IS SIGN UP EITHER ONLINE OR BY PHONE. THEN YOU DOWNLOAD THE SERVICE TO YOUR CELL MUCH LIKE YOU WOULD A GAME OR RINGTONE. HIT THE CELLFIRE LOGO, CLICK ON THE DISCOUNT YOU WANT TO USE AND A SPECIAL CODE WILL COME UP.

SOT
KEY @ : 1:09 John Walls, Cellular Telecommunications and Internet
Association ( CTIA)
"So, when you go to that store, you just show 'em your cell phone, show 'em the screen, show 'em that coupon number, and you get the discount that's available."

TRACK FIVE Length: 05
YOU CAN ALSO CALL IN THE CODE IF YOU'RE ORDERING SOMETHING VIA THE PHONE.
THAT'S WHAT ADAM DOES.

NAT SOT Length: 07
"I need to order a large bouquet of flowers and I have a cellfire coupon that I'd like to use for that as well."

TRACK SIX Length : 10
ALL CELLULAR COMPANIES HAVE SIGNED ON WITH CELLFIRE, SO ANY MOBILE PHONE USER CAN TAKE ADVANTAGE OF THIS FREE SERVICE. ADAM SAYS...FOR HIM… IT'S ABOUT MORE THAN JUST SAVING MONEY.

SOT
NO KEY
"I think it's just the convenience factor that you really have to think of."

ANCHOR TAG:
THERE ARE NO CHARGES OTHER THAN THE NORMAL DATA CHARGES FROM YOUR CELL CARRIER. CELLFIRE DOES NOT SHARE CUSTOMER INFORMATION SO, THEY SAY, SPAM IS NOT AN ISSUE. AS FOR VIRUSES…THEY SAY THEY ARE PROTECTED THERE TOO THROUGH DIGITAL SIGNING.

FOR CLIENT-STATION USE
(may be posted on your website at the bottom of the NewsProNet script if your station has an extended license that includes your Web property.)
The information provided below is to help you obtain answers to any additional questions you may have and to help you localize a story. This information, including phone numbers, addresses and email addresses, may be given to viewers and/or posted on your Website if your station has an extended license that includes your Web property.

CTIA, Wireless Association
John Walls
1400 16th Street NW, 16th and P, 6th floor, Washington, DC
The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services, enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.

SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
(not for publication) The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Thank
you.

CTIA, Wireless Association
John Walls
202-360-5430
1400 16th Street NW, 16th and P, 6th floor, Washington, DC
The Cellular Telecommunications & Internet Association (CTIA) is the international organization that represents all elements of wireless communication - cellular, personal communication services, enhanced specialized mobile radio, and mobile satellite services - serving the interests of service providers, manufacturers, and others.