Mobile Techology -- A Pain In The Neck?

ANCHOR LEAD IN:
BETWEEN CELL PHONES, BLACKBERRYS, IPODS, AND
HANDHELD GAMES, AMERICANS ARE SPENDING A LOT OF TIME LOOKING DOWN. THE GADGETS YOU'RE HOLDING MIGHT BE PROVIDING SOME ENTERTAINMENT, BUT
BUT THEY CAN ALSO CAUSE PAIN…BUT IT'S NOT CARPAL TUNNEL SYNDROME THAT WE'RE
TALKING ABOUT. SOME EXPERTS SAY THEY'RE ACTUALLY A PAIN IN THE NECK!
_______ WITH AN IMPORTANT HEADS UP.

TRACK ONE Length: 03
PAUL KAUFFMAN'S A REGULAR AT HIS CHIROPRACTOR'S OFFICE.

SOT
KEY @ : 05 Paul Kauffman
"I have constant pressure in my shoulders and my neck."

TRACK TWO Length: 04
WHEN PAUL ASKED WHAT'S CAUSING THE PROBLEM, ONE ANSWER HIS DOCTOR GAVE HIM?

SOT
KEY @ : 12 Paul Kauffman
"The pain was uh, was uh from looking down at my blackberry."

TRACK THREE Length:12
BLACKBERRYS, CELL PHONES, IPODS, HANDHELD GAMES….WE'RE A NATION ADDICTED TO GADGETS THAT MAKE US LOOK DOWN. AND THAT CAN BRING ON THE HURT.
DR. KEITH OVERLAND IS WITH THE AMERICAN CHIROPRACTIC ASSOCIATION.

SOT
KEY @ : 27Dr. Keith Overland, DC, American Chiropractic Association
"I have seen a dramatic increase in people complaining of pain as a
result of their handheld devices."

TRACK FOUR Length: 07
DR. OVERLAND SAYS MOST OF HIS PATIENTS DON'T REALIZE HOW MUCH LOOKING DOWN AT A GADGET CAN WORSEN NECK, BACK, AND SHOULDER PROBLEMS.

SOT
KEY @ : 41Dr. Keith Overland, DC, American Chiropractic Association
"We actually ask them to hold it in their hands and take a look at the
way they're holding their body. We can see almost immediately what the
cause of their pain is based on the position they're actually holding this
device."

TRACK FIVE Length: 10
DR. SANTHOSH (San-tosh) THOMAS IS THE MEDICAL DIRECTOR OF THE CLEVELAND CLINIC'S SPINE CENTER. HE SAYS THE LONGER YOU TILT YOUR HEAD DOWN, THE HARDER YOUR MUSCLES WORK TO KEEP YOU FROM FALLING FORWARD…

SOT
KEY @ : 1:04 Dr. Santhosh, Thomas, DO, Cleveland Clinic
"Your bones work in conjunction with the muscles and the actions.
When you stress one of those areas, you can start feeling pain from the
back of your neck to the tip of your fingers."

TRACK SIX Length: 08
TO HELP LESSEN SORENESS, DR. OVERLAND SUGGESTS HOLDING THE GADGET AT EYE LEVEL, SPENDING TEN MINUTES OR LESS WITH YOUR HEAD DOWN LOOKING AT THE DEVICE
AND…

SOT
KEY @ : 1:20 Dr. Keith Overland, DC, American Chiropractic Association
"Take that blackberry when they're home or at the office and actually
plug it into their keyboard, plug it into their regular computer."

TRACK SEVEN Length: 04
PAUL SAYS HE TRIES TO FOLLOW HIS DOCTOR'S ADVICE, BUT OLD HABITS DIE HARD.

SOT
KEY @ : Paul Kauffman
"When I do follow my doctor's advice, the pain is less, but again, it's
tough to get out of the habit."

ANCHOR TAG:
DR. THOMAS SAYS THERE ARE ALSO EXERCISES YOU CAN DO TO STREGTHEN THE MUSCLES IN YOUR BACK AND NECK. BUT BEFORE YOU DO ANY, YOU SHOULD CHECK WITH A PHYSICIAN, PERSONAL TRAINER OR CHIROPRACTOR FIRST.

SOURCE LIST
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includes your Web property.

Dr. Keith Overland
American Chiropractic Association
www.acatoday.com
Dr. Overland is the Vice President of the Council of Delegates for the
ADA. In the past, he served on the Connecticut Board of Chiropractic
Examiners and as the President of the Connecticut Chiropractic
Association. Currently, he practices in Norwalk Connecticut.
www.norwalkchiropractic.com

Dr. Santhosh Thomas, D.O.
Cleveland Clinic
Dr. Thomas is a board-certified physician who specializes in spine,
sports, and musculoskeletal medicine and pain management.

ADDITIONAL SOURCE INFORMATION
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Dr. Keith Overland, DC
American Chiropractic Association
PR Contact:
Angela Kargus
757-253-1676

Dr. Santhosh Thomas, DO
Cleveland Clinic
PR Contact:
Erica Foreman
216-444-7935