Wine Trackers

ANCHOR LEAD IN:
CHANCES ARE IT'S HAPPENED TO YOU. YOU GO TO THE WINE STORE, BUY A
BOTTLE… ONLY TO GET HOME AND REALIZE YOU TRIED THE SAME EXACT
WINE A FEW WEEKS AGO AND DIDN'T LIKE IT! OR MAYBE YOU BOUGHT A
BOTTLE THAT YOU ALREADY HAD FIVE OF AT HOME. NO MORE!
HERE'S_______WITH A HEADS UP ON SOME NEW MOBILE TECHNOLOGY
THAT HELPS YOU KEEP TRACK OF WHAT WINE YOU HAVE FROM WHEREVER
YOU ARE.

TRACK ONE Length: 02
MARC AND JESSICA LEVY(LEH-vee) LOVE WINE.

SOT
KEY @:06 Marc Levy, Uses Wine Tracking Software
"Red wine, white wine. We also very much like French wine"

TRACK TWO Length: 08
THEY HAVE A GROWING WINE COLLECTION…ABOUT 100 BOTTLES SO FAR…WHICH
THEY STORE IN THEIR BASEMENT. TO KEEP TRACK OF THEIR STOCK, THE LEVY'S USE A WINE-TRACKING WEBSITE.

SOT
KEY @:21 Marc Levy, Uses Wine Tracking Software
"We use it for cataloging our wine so we know what we have. As we get more and
more wine it's nice to go to the computer and just see what we have."

TRACK THREE Length:11
THERE ARE SEVERAL WEBSITES THAT ALLOW YOU TO CATALOGUE YOUR
COLLECTION… ALPHABETICALLY, BY TYPE, REGION, OR DATE THE WINE WAS BOTTLED.
YOU CAN WRITE TASTING NOTES FOR EACH BOTTLE, OR READ REVIEWS FROM OTHER USERS.

NAT SOT Length: 02
"It's relatively easy to use."

TRACK FOUR Length: 09
MARC USES CELLARTRACKER, ENTERING INFO ON EACH NEW BOTTLE OF WINE HE BUYS.
C-E-O ERIC LEVINE (leh-VINE) SAYS YOU DON'T HAVE TO BE A WINE EXPERT
TO ENJOY THE SERVICE.

SOT
KEY @:51 Eric LeVine, CEO, CellarTracker
"People, you know, with collections of all sizes are using the site…anywhere from 20 bottles up to 20-thousand bottles."

TRACK FIVE Length:11
LEVINE USES IT WHEN HE SHOPS FOR WINE… TAKING OUT HIS PHONE,
GOING ONLINE AND CHECKING OUT EACH BOTTLE HE'S THINKING OF
BUYING. HE LOOKS TO SEE IF HE ALREADY HAS THE WINE AT HOME... AND
THEN READS REVIEWS.

NATSOT Length:02
"It looks like I need this one."

TRACK SIX Length: 08
BARRY DORF USES ANOTHER PROGRAM….VINCELLAR… TO TRACK HIS
GROWING COLLECTION…HIS FAVORITE FEATURE? THE SITE TELLS HIM
WHEN IT'S BEST TO OPEN HIS WINE….

SOT
NO KEY
"This is one that it says I really shouldn't drink until 2009."

SOT
KEY @:1:21 Barry Dorf, Uses Wine Tracking Software
"I'm certainly learning more about when I should drink my wine."

TRACK SEVEN Length: 06
AS FOR MARC LEVY…HE NOW RECOMMENDS WINE-TRACKING PROGRAMS
TO ALL HIS FRIENDS.

SOT
NO KEY
"It's definitely enhancing our enjoyment of our wine and educating us a lot more about wines as well."

NATSOT
"Cheers"

ANCHOR TAG:
MANY WINE TRACKING WEBSITES, LIKE CELLARTRACKER AND VINCELLAR,
ARE FREE.... FOR BASIC CATALOGUING SERVICES. SOME CHARGE FEES
FOR PREMIUM SERVICES LIKE APPRAISALS OR PROFESSIONAL REVIEWS...

SOURCE LIST
This information may be posted on your website at the bottom of the
NewsProNet script if your station has an extended license that includes your
Web property.

Eric LeVine,
CellarTracker
1535 9th Ave West
Seattle, WA
206-601-7226
CellarTracker calls itself the largest data base of wines in the world. The site has 25-thousand users tracking 4-million bottles of wine, according to founder and CEO Eric LeVine. The software helps users catalogue their wine and learn more about wine in general. The idea: to help people keep better track of what wine they have and what wine they like.

Marc Levy,
Wine lover
Mark and his wife Jessica have loved wine for 14 years and now have about 100
bottles. They started using CellarTracker recently to catalogue their growing
collection. They also use the software to learn more about new wines.

Barry Dorf,
Wine Lover
Mr. Dorf uses VinFolio track his small wine collection of about 80 bottles. His favorite feature: that the website tells him when each bottle is at its peak drinkability.

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The additional information provided below is for client-station use only.
This private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. Thank you.

NOT IN PIECE:

Steve Bachman,
VinCellar
PR Contact: Rachel Blatt
415-946-1344
VinCellar is another wine management software piece.