"Landing" A Good Fare

ANCHOR LEAD IN:
IT HAPPENS ALL THE TIME- YOU'RE SHOPPING ONLINE FOR
AIRLINE TICKETS AND FIND A PRETTY GOOD PRICE. YOU HOLD
OFF, HOPING PRICES WILL DROP…
OFTEN, EVEN IN A MATTER OF MINUTES, THE PRICES GO UP AND
YOU'RE OUT HUNDREDS OF DOLLARS. BUT NOW THERE'S A NEW
SERVICE THAT PROMISES TO PROTECT CONSUMERS FROM
GETTING BURNED BY PRICE CHANGES.
_____GIVES US A HEADS UP.

TRACK ONE Length: 08
KAREN LAFLAMME IS DETERMINED TO LAND THE BEST PRICE
WHEN BOOKING AIRLINE TICKETS ONLINE…. SO SHE SHOPS
AROUND… SOMETIMES MONTHS IN ADVANCE.

SOT
KEY @ : 09 Karen LaFlamme
"I won't typically book it then because I'm thinking that the price will go
down. Sometimes I'm right, sometimes I'm wrong."

TRACK TWO Length:04
AND WHEN SHE'S WRONG, THOSE PRICE INCREASES ADD UP FOR HER FAMILY OF FOUR.

SOT
KEY @ : 20 Karen LaFlamme
"I would like to know someone in the airline industry that could tell me
when to book it."

TRACK THREE Length: 13
ENTER FARECAST DOT COM…A TRAVEL SEARCH ENGINE WITH A TWIST. IT DOESN'T JUST HUNT FOR FLIGHTS AND PRICES. IT ALSO LOOKS AT HISTORICAL DATA AND PREDICTS WHETHER THE LOWEST PRICE QUOTED WILL RISE, HOLD STEADY, OR FALL OVER THE NEXT WEEK

SOT
KEY @ : 37 Hugh Crean, Farecast.com
"With farecast, we answer the questions, should I buy now or should I
wait. "

TRACK FOUR Length: 18
MOST TRAVEL WEBSITES OFFER PRICE GUARANTEES FOR 24 HOURS OR LESS.
FARECAST C-E-O HUGH CREAN SAYS THEY'RE GOING A STEP FURTHER…WITH A NEW PROGRAM CALLED FARE GUARD. FOR ABOUT TEN DOLLARS, THE WEBSITE WILL GUARANTEE YOU THE LOWEST PRICE LISTED FOR SEVEN DAYS. DURING THAT TIME IT SENDS YOU EMAIL…TRACKING PRICES.

SOT
KEY @ : 1:02 Hugh Crean, Farecast.com
"If the fare drops during the 7 day period, the customer can go ahead and
take advantage of the lower fare and save money. If the fare has increased, we'll also let the customer know."

TRACK FIVE Length: 11
WHEN YOU DECIDE IT'S TIME TO BOOK, YOU BUY YOUR TICKET THROUGH THE AIRLINE'S WEBSITE. IF THE LOWEST FARE OFFERED FOR YOUR DESINTATION BY ANY
AIRLINE ON THAT DAY IS HIGHER THAN THE FARE YOU LOCKED IN ON FAREGUARD…

SOT
KEY @ : 1:20Hugh Crean, Farecast.com
"We'll actually write a check to the customer for the difference from the
lowest fare."

TRACK SIX Length: 08
BUDGET TRAVEL'S DAVID LAHUTA SAYS FAREGUARD MAY BE A GOOD IDEA IF YOU NEED A LITTLE EXTRA TIME TO FINALIZE PLANS OR IF YOU'RE TRAVELING WITH A GROUP.

SOT
KEY @: 1:30 David LaHuta, Budget Travel Magazine
"Because when it's more than just you on a plane, there's a lot more money at stake."

TRACK SEVEN Length: 10
BUT HE CAUTIONS…REMEMBER, IT'S NOT INSURANCE… FAREGUARD WON'T PROTECT YOU AGAINST AIRLINE CHANGE OR CANCELLATION FEES.
AS FOR KAREN, SHE SAYS SHE'LL CHECK IT OUT NEXT TIME SHE'S SHOPPING FOR TICKETS.

SOT
NO KEY
"I would definitely give it a try."

ANCHOR TAG:
ONE OTHER NOTE…FAREGUARD IS ONLY AVAILABLE ON FLIGHTS WHERE THE WEBSITE HAS PREDICTED THE PRICE WILL STAY THE SAME OR DROP.

SOURCE LIST
This information may be posted on your website at the bottom of the NewsProNet
script if your station has an extended license that includes your Web property.

Hugh Crean President, CEO Farecast.com
http://www.farecast.com

Hugh joined Farecast as President and CEO in November 2004. Prior to
Farecast, Hugh was Senior Vice President of Business Development at
National Leisure Group (NLG). Before NLG, he served as Vice President
of Product and Corporate Development with Priceline and as Vice
President of Strategic Analysis for Citigroup's Advanced Development/e-
Citi division. Hugh also held positions with DLJ, Viacom, and AC
Nielsen/Dun & Bradstreet. Hugh is a graduate of Boston College.

David LaHuta
Budget Travel Magazine
www.budgettravelonline.com

David LaHuta is an Assistant Editor with Budget Travel Magazine. He
says FareGuard is worth checking out when booking multiple tickets.

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The additional information provided below is for client-station use only. This
private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. Thank you.

Hugh Crean
Farecast.com
Media Contact:
Anne Taylor Hartzell
206.850.6501
anne@annetaylorco.com

David LaHuta
Budget Travel Magaine
530 7th Ave, 2nd Floor
New York, NY 10018
646-695-6708