Female Friendly Car Dealerships

ANCHOR LEAD IN:
ALL YOU WOMEN OUT THERE! HAVE YOU EVER TRIED TO BUY A
CAR AND HAD THE SALESMAN TALK DOWN TO YOU, OR TELL
YOU TO RUN EVERYTHING BY YOUR HUSBAND?
MAYBE THEY'VE EVEN QUOTED YOU A HIGHER PRICE THAN
THEY WOULD QUOTE A GUY. IT CAN BE DOWNRIGHT
DEGRADING WHEN IT COMES TO NEGOTIATING.
BUT…IN TODAYS HEADS UP _________TELLS US, MORE AND
MORE DEALERSHIPS ARE BECOMING FEMALE FRIENDLY.

NATSOT Length: 01
"What is the actual price?

TRACK ONE Length: 04
Source: Ask Patty. Client note: see source info
WHEN IT COMES TO CAR BUYING…IT SEEMS THESE DAYS
WOMEN ARE IN THE DRIVERS SEAT.

SOT
KEY @ : 13Jody deVere, President, AskPatty.com
"Women represent more than 50% of all new car buyers in the US.
Women also influence 85% of all automotive purchases."

TRACK TWO Length: 14
Client note: see source info
YET ACCORDING TO AT LEAST ONE STUDY, WOMEN ARE ROUTINELY QUOTED HIGHER PRICES FOR CARS THAN MEN. AND WHEN IT COMES TO NEGOTIATING THE DEAL, OR EVEN
JUST LOOKING, MANY WOMEN STILL FEEL UNCOMFORTABLE BY THE WAY THEY'RE TREATED. CRISTY GONZALEZ CAN RELATE.

SOT
KEY @ : 32 (SHORT) Cristy Gonzalez, Looking for a new car
"There was a guy. He didn't even introduce himself. And he was like
boom, boom boom."

TRACK THREE Length: 03
BUT NOW, A GROWING NUMBER OF DEALERS ARE GETTING IN GEAR…

SOT
KEY @ : 41 Linh Lam, Car Dealership Fleet Manager
"The car industry; it's more a male-generated business. We just need
a little bit of help."

TRACK FOUR Length: 06
SO LINH LAM HAD HIS STAFF TAKE A COURSE THAT TEACHES CAR SALESMEN HOW TO DEAL WITH FEMALE BUYERS.

NAT SOTLength: 01
"Yes, ma'am."

SOT
KEY @ : 54 Jody deVere, President, AskPatty.com
"I really believe the automotive industry is waking up to the fact of the
tremendous purchasing power of the woman consumer."

TRACK FIVE Length:17
JODY DEVERE CREATED THE COURSE.
HER COMPANY---ASK PATTY DOT COM--- TRAINS CAR SALES
STAFF NATIONWIDE ON HOW TO WORK WITH WOMEN, BOTH
ONSITE OR ONLINE.
ONCE THE COURSE IS SUCCESSFULLY COMPLETED, THE
DEALERSHIP IS CERTIFIED AS 'FEMALE FRIENDLY'. DEVERE
SAYS THE CONCEPT IS TAKING OFF.

SOT
KEY @ : 1:17 Jody deVere, President, AskPatty.com
"They are interested and ready to really address the needs of women
consumers."

TRACK SIX Length: 11
WHAT WOMEN REALLY WANT, SAYS DEVERE, IS TO BE
RESPECTED, TO HAVE THEIR QUESTIONS ANSWERED WITHOUT
BEING TALKED DOWN TO, AND TO NOT BE PRESSURED.
MANY DEALERSHIPS ARE ALSO HIRING MORE FEMALE
SALESPEOPLE.

SOT
KEY @ : 1:33 Cristy Gonzalez, Looking for a new car
"I would relate better to a saleswoman than a guy."

TRACK SEVEN Length: 05
CRISTY GONZALEZ SAYS THE TRAINING WORKS - HER SISTER HAD A GOOD EXPERIENCE AT LAM'S DEALERSHIP.

SOT
NO KEY
"She went home happy and she told me that I should go and try to see
what happens."

ANCHOR TAG:
JODY DEVERE SAYS THE BIGGEST MISTAKE WOMEN MAKE
WHEN THEY GO TO A DEALER IS NOT DOING SOME HOMEWORK
FIRST, ESPECIALLY ABOUT COSTS. SHE SAYS IT'S EASY TO
FEEL RIPPED OFF IF YOU DON'T HAVE GOOD FIGURES TO MAKE
COMPARISONS. AND, DEVERE SAYS, IF YOU FEEL THAT YOU
ARE BEING TREATED POORLY, DON'T EVER HESITATE TO ASK
FOR SOMEONE ELSE TO SERVE YOU.

SOURCE LIST
This information may be posted on your website at the bottom of the NewsProNet script if your station has an extended license that includes your Web property.

Jody DeVere
President, AskPatty.com, Inc

About AskPatty.com, Inc:
Ask Patty provides women consumers and opportunity to send
questions about car buying, selling, repair and maintenance to a panel
of expert automotive women. It is a place to share and discuss their
car buying experiences. Women can submit posts directly to the Ask
Patty website by going to the Ask Patty blog
(http://askpatty.typepad.com). The Ask Patty advisory panel of
automotive expert women is headed up by Deborah Renshaw --
professional NASCAR driver, and is comprised of women who hold
various leadership positions in the automotive industry.

Ask Patty is a place for women to get advice on car purchases,
maintenance and other automotive related topics. Women can Ask
Patty for automotive advice on the Ask Patty "Get Advice" blog. Patty
will typically reply back to you the same day. Selected questions and
answers will be answered by the panel of automotive women experts
for the benefit of all women.

AskPatty.com is endorsed and in partnership with CarsMagazine.com,
(http://carsmagazine.com), a member and 2006 corporate sponsor of
the Women's Automotive Association International based in Detroit, MI,
(http://www.waai.com), on the Women's Board of the Car Care Council,
(http://carcare.org), a SEMA member (http://www.SEMA.org) and a
member of the SEMA Business Women's Networking Group.

Dealership certification:
AskPatty.com, Inc partners with Maddox Smye for the Ask Patty female
friendly dealership certification training. The Ask Patty certification
process will test dealerships on their knowledge of the behaviors
required to sell effectively to women. The basic training follows the
Maddox Smye book: How to Get Rich Selling Cars and Trucks to Women.

Maddox Smye helps leading-edge companies close more sales by
building enduring relationships with women and couples. Since 1985,
Rebecca Maddox, Marti Smye and their team have applied over 20
years of proprietary research and development into working with
traditionally male-oriented industries. Women have grown to influence
more than 80% of all buying decisions and a real need has evolved for
more women to join the sales force, and for men and women to be
trained effectively to serve female clients.

Maddox Smye works with client companies to develop real-world
programs that translate into behavioral change and increased
productivity for their salespeople. Facilitator-led training is reinforced
with personal coaching, multi-media messages, and Internet-based
results-tracking.

In their capacity as Ask Patty certification experts, Maddox Smye trains
dealership staff and assists in the continued education of dealership
staff in the female friendly network.

About Maddox Smye:
The firm offers two flagship programs that are designed to dramatically
increase the productivity of even the best sales professionals:

Selling to Women A Strategic Growth OpportunityTM
This comprehensive learning system employs a scientific approach to
sales training that creates measurable, lasting results. The 12-week
skills development program is a real world, on-the-job coaching
program whose graduates not only close more sales, they build
relationships that are more profitable. Key program elements include a
personalized Buyers' BrigadeTM Audit, a Sales Effectiveness
Assessment™ (SEA) for each participant, a One-Day Training
Workshop and Ten Weeks of Coaching and Reinforcement.

JumpStart 10/10SM
The JumpStart 10/10 program helps clients retain and accelerate the
individual success of diverse sales talent. A developmental coaching
program, JumpStart 10/10 is designed to assist sales professionals in
getting off to a fast, energetic start towards achieving and exceeding
production goals.

For more information about Maddox Smye and their products and
services visit http://www.maddoxsmye.com.

Linh Lam
Car Dealership Fleet Manager,
Penske Toyota

Penske Toyota required their staff to take the AskPatty Course. It is
certified now as a Female Friendly Dealership.

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The additional information provided below is for client-station use only. This private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. Thank you.

Jody DeVere
President, AskPatty.com, Inc

Contact: Breanne Boyle AskPatty.com
www.askpatty.com
Phone: 949.916.7133
Fax: 800.958.7497
EMail: breanne@askpatty.com

Linh Lam
Car Dealership Fleet Manager,
Penske Toyota
Contact: Cathy Brown,
CFO Penske Toyota
562-904-5600

ADDITIONAL SOURCE INFO FOR TRACK ONE:
Women purchase half of the vehicles sold in the United States each
year, spending over $80 billion
- Ask Patty

ADDITONAL SOURCE INFO FOR TRACK TWO

Women are consistently quoted higher prices than men, according to
economists lan Ayres and Peter Siegelman.

PERVASIVE PREJUDICE? UNCONVENTIONAL EVIDENCE OF RACE
AND GENDER DISCRIMINATION, by Ian Ayres. Chicago: The
University of Chicago Press, 2001. 434pp. Cloth $40.00 ISBN: 0-
226-03351-1. Paper $27.50 ISBN 0-226-03353-8.