Adults: Barce Yourselves!

ANCHOR LEAD IN:
Source: The American Association of Orthodontists
BRACES ARE USUALLY THOUGHT OF AS SOMETHING YOU
EXPERIENCE DURING TEENAGE YEARS. WELL, THAT'S NOT THE
CASE THESE DAYS. MORE ADULTS THAN EVER BEFORE ARE NOW
WEARING BRACES. WHY?
WHILE HAVING A PERFECT SMILE IS NICE, ____ EXPLAINS, THERE
ARE SOME IMPORTANT HEALTH REASONS TOO.

TRACK ONE Length: 07
WHEN KRISTINA JACKSON HIT HER THIRTIES, SHE DIDN'T START
WORRYING ABOUT FINE LINES OR WRINKLES LIKE MANY OF US
DO… INSTEAD…

SOT
KEY @ : 09 Kristina Jackson, Has Braces
"I realized that my overbite was becoming more pronounced and I
needed to do something about it."

TRACK TWO Length: 02
HER SOLUTION… BRACES.

SOT
KEY @ : 17 Kristina Jackson, Has Braces
"I had a lot of anxiety about getting them because I was an adult and I
was worried about what people would think."

TRACK THREE Length: 08
DR. DON JOONDEPH (June-def) IS WITH THE AMERICAN
ASSOCIATION OF ORTHODONTISTS. HE SAYS THERE'S NO NEED
TO BE NERVOUS… MORE AND MORE ADULTS ARE GETTING BRACES.

SOT
KEY @ : 29 Dr. Don Joondeph, American Association of Orthodontists
"There are about 5 million people in braces. One million plus are adult patients."

TRACK FOUR Length: 10
THAT'S A NEARLY 40-PERCENT INCREASE OVER THE LAST DECADE.
LIKE KRISTINA, MANY ADULT PATIENTS ARE FIRST-TIMERS; BUT
DR. JOONDEPH SAYS A LOT ARE BACK FOR ROUND TWO.

SOT
KEY @ : 44 Dr. Don Joondeph, American Association of Orthodontists
"Teeth have shifted and we're fine tuning the teeth to get them back to
where they used to be."

TRACK FIVE Length: 08
KRISTINA'S ORTHODONTIST, DR. DIANE DOPPEL, SAYS THAT'S
CRITICAL. IF YOU DON'T CORRECT A SIGNIFICANT SHIFT, YOU
COULD BE IN FOR SOME MEDICAL PROBLEMS.

SOT
KEY @ : 58 Dr. Diane Doppel, DDS, MSD
"It can lead to difficulty chewing your food, difficulty in keeping your teeth
clean, which can lead to cavities and periodontal disease."

TRACK SIX Length: 04
AND THAT'S NOT ALL…MISALIGNED TEETH CAN ALSO LEAD TO OVERCROWDING.

SOT
KEY @ : 1:11 Dr. Diane Doppel, DDS, MSD
"Causing damage to each other by chipping and cracking and wear.
Sometimes, headaches may be correlated."

TRACK SEVEN Length: 09
DOCTOR DOPPEL SAYS ONE OF KRISTINA'S FRONT TEETH WAS STARTING TO WEAR DOWN.
KRISTINA'S HAPPY IT'S BEING TAKEN CARE OF NOW… BUT SHE
CAN'T WAIT UNTIL THE BRACES COME OFF!

SOT
NO KEY
"The excitement is kind of like waiting for Christmas when you're a little
kid. You just can't wait for it to get here."

ANCHOR TAG:
DR. JOONDEPH SAYS BRACES HAVE CHANGED FOR THE BETTER
RECENTLY, MAKING MORE ADULTS COMFORTABLE WITH THE
IDEA OF GETTING BRACES. NOW, THEY CAN CHOOSE FROM
SEVERAL CLEAR OPTIONS AND, IN SOME CASES, TREATMENT
TIMES ARE SHORTER.

SOURCE LIST
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Dr. Don Joondeph, DDS
American Association of Orthodontists
http://www.braces.org
Dr. Joondeph is the President of the AAO and a practicing orthodontist.

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The additional information provided below is for client-station use only. This
private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a
story. Thank you.

Dr. Don Joondeph, DDS
American Association of Orthodontists
PR Contact: Pam Paladin
314-993-1700
Dr. Joondeph is the President of the AAO and a practicing orthodontist in
Seattle, Washington. He is also on the faculty at University of
Washington.

Dr. Diane Doppel, DDS, MSD
http://www.nicebite.net
720 Olive Way
Suite 920
Seattle, WA 98101
206-682-1654
Dr. Doppel is a practicing orthodontist in Seattle, WA. She says between
sixty and seventy percent of her patients are adults.

SOURCE INFORMATION FOR TRACK FOUR:
The American Association of Orthodontist's Patient Census Survey