ANCHOR LEAD IN:
HUNTING HAS ALWAYS BEEN THOUGHT OF AS A MAN'S SPORT… BUT NEW NUMBERS SHOW THAT'S CHANGING. FROM BIG GAME, TO FOWL…MORE WOMEN THAN EVER ARE LOADING UP THEIR SHOT GUNS AND RIFLES AND HEADING OUT ON THE HUNT. ___ TELLS US WHY WOMEN ARE FLOCKING TO THE OUTDOORS.

NAT SOT Length: 01
BANG!

TRACK ONE Length: 03
SHIRLEY WEISS HAS BEEN HUNTING SINCE SHE WAS A KID.

SOT
KEY @ : 08 Shirley Weiss, Hunter
"I went with my grandfather, and 3 male cousins that got to go. But they didn't like to go because I was a better shot."

TRACK TWO Length:03
AS AN ADULT SHE GETS MIXED REACTIONS TO HER HOBBY…

SOT
KEY @ : 15 Shirley Weiss, Hunter
"When I tell people that I hunt, especially men, they're interested, but surprised."

TRACK THREE Length: 06
STEVE WAGNER WITH THE NATIONAL SHOOTING SPORTS FOUNDATION ISN'T SURPRISED. HE SAYS THE NUMBER OF WOMEN HUNTERS IS BOOMING.

SOT
KEY @: 30 Steve Wagner, National Shooting Sports Foundation
"This year we'll see over 3 million women take to America's woods and fields… it's been a 72% increase just over the past 5 years."

TRACK FOUR Length:08
WAGNER ESTIMATES WOMEN WILL DRUM UP ABOUT A HALF BILLION DOLLARS OF BUSINESS THIS YEAR ALONE… THAT DEFINITELY HAS THE SPORTING GOODS INDUSTRY INTERESTED.

SOT
KEY @ : 50 Steve Wagner, National Shooting Sports Foundation
"Manufacturers have begun introducing more lines made to fit the sizes and the shapes and especially the styles of this whole new customer base."

TRACK FIVE Length: 04
THAT'S A HUGE RELIEF FOR WOMEN. BEFORE, THEIR ONLY CHOICE WAS MEN'S GEAR.

SOT
KEY @ : 58 Shelah Zmigrosky, Foxy Huntress
"All the extra fabric from a big shirt and you're trying to pull a shot gun up, or a riffle or whatever, and you've got all of this to contend with, it's not functional and it's not even really safe."

TRACK SIX Length: 04
SHELAH ZMIGROSKY DESIGNS A WOMEN'S LINE CALLED FOXY HUNTRESS.

SOT
KEY @ : 1:21 Shelah Zmigrosky, Foxy Huntress
"The clothes are functional, they're durable. When a woman looks good, her self
confidence is up, and believe it or not, it does play a big part, your self confidence, when you're out there hunting."

TRACK SEVEN Length: 04
SHIRLEY AGREES… AND SAYS SHE'S HAVING MORE FUN ON THE HUNT THAN EVER BEFORE.

SOT
NO KEY
"It's just the camaraderie with the nature and now camaraderie with other women that are enjoying doing this."

ANCHOR TAG:
WAGNER SAYS FAMILY TIME IS ANOTHER REASON WHY WOMEN ARE HUNTING.
WOMEN ARE GOING OUT AND SPENDING TIME WITH THEIR HUSBANDS AND CHILDREN WHILE ON THE HUNT CREATING NEW MEMORIES.

SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The information provided below is for client-station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. This private contact information, including phone numbers, addresses and email addresses, cannot be given to viewers nor posted on your Website. It is for internal station use only. Any exceptions to this will be clearly noted. Thank you.

Steve Wagner
National Shooting Sports Foundation
11 Mile Hill Road
Newtown, CT 06470
203-426-1320

Steve Wagner is the Public Relations Director for the NSSF. From big game to water fowl, he says more women are hunting today than ever before. Wagner says it's easier for women to hunt because there's more gear made just for women available. He believe the numbers of female hunters is only going to increase.

Shelah Zmigrosky
Foxy Huntress
PR Contact:
Dawn M. Dorman
214-914-9960

Shelah Zmigrosky started her line of womens' hunting clothing about one year ago. She is an avid hunter who was tired of not having any stylish hunting clothes made just for women. She says the clothes are made of the same durable material that is used in men's clothing.

Source Information for Track Four:
National Shooting Sports Foundation 2006 Research