ANCHOR LEAD IN:
WE KNOW ABOUT TUMMY TUCKS AND EYE LIFTS… BUT THERE'S A NEW TREND IN COSMETIC SURGERY THAT COULD PUT A SPRING IN YOUR STEP!WE'RE TALKING ABOUT FOOTLIFTS …
THAT'S RIGHT.NOW, MANY WOMEN ARE GETTING WORK DONE…ON THEIR SOLES!IT'S ALL THE RAGE, JUST IN TIME FOR SPRING AND SUMMER SHOE FASHIONS.BUT COULD YOU BE WALKING INTO TROUBLE? REPORTER XXX TAKES A LOOK.

TRACK ONE Length: 08
STRAPPY SANDALS, PLATFORMS,WEDGES, OPEN TOE NUMBERS…YOU NAME IT…THERE'S A TRENDY SHOE FOR EVERYONE.BUT NOT EVERYONE… LOVES THEIR FEET.

SOT
KEY@: 10
Yohaira Rojas, Had a Footlift
"I wouldn't wear certain flip flops or certain dress shoes. When I went out everything was covered."

TRACK TWO Length: 06
SO, YOHAIRA (yo-HI-rah) ROJAS HAD A FOOT LIFT! SHE HAD ONE FOOT NARROWED… AND
TOES SHORTENED ON BOTH FEET!

SOT
KEY @:24 Yohaira Rojas, Had a Footlift
"Now I can actually show my toes! I don't feel so self-conscious about my feet."

TRACK THREE Length: 08
PODIATRIST OLIVER ZONG SAYS THE BULK OF HIS PRACTICE IS NOW COSMETIC FOOT SURGERY. THE TOE TUCK IS ONE OF THE MOST POPULAR PROCEDURES.

SOT
KEY @:34 Dr. Oliver Zong, Podiatrist
"What we do with that toe is we make it a little skinnier, a little thinner so that it doesn't bother them in a shoe and it also looks a little bit nicer."

TRACK FOUR Length:07
DR. ZONG SAYS SOME WHILE SOME WOMEN ARE THERE FOR MEDICAL REASON TO HAVE BUNIONS OR CORNS REMOVED, FASHION DEFINITELY DRIVES THIS TREND.

SOT
KEY @ : 48 Dr. Oliver Zong, Podiatrist
"That type of patient may even come in and bring the type of shoes they want to wear and say "Is there anything you can do to help me wear this?'

NAT SOT Length: 03
"Peep toe pumps, platforms, wedges…"

TRACK FIVE Length: 07
FOOT FASHION IS WHAT IT'S ALL ABOUT FOR PATIENT KELLI JONES. SHE TOO IS
HAVING A FOOT NARROWED AND SOME TOES SHORTENED….

SOT
KEY @ 1:03 Kelli Jones, Having a Footlift
"I'm looking forward to wearing all types of shoes.

TRACK SIX Length: 08
BUT NOT EVERYONE IS RUNNING WITH THE TREND. THE AMERICAN ORTHOPAEDIC FOOT
AND ANKLE SOCIETY STRONGLY RECOMMENDS AGAINST COSMETIC FOOT PROCEDURES.

SOT
KEY @ 1:14 Dr. Steven Ross, AOFAS
"It's important that the public understands the potential risks of these procedures."

TRACK SEVEN Length: 06
RISKS LIKE COMPLICATIONS FROM ANESTHESIA, INFECTIONS, AND SCARRING, WHICH CAN LEAVE THE FOOT DEFORMED.

SOT
KEY @ 1:23 Dr. Stephen Ross, AOFAS
"We would hate to have someone have a procedure that left them with a change in the function of their foot that they would have to live with for the rest of their lives."

TRACK EIGHT Length: 06
BUT FOR YOHAIRA… THE BENEFITS FAR OUTWEIGHED ANY RISKS…AND SHE'S RECOMMENDING FOOT FACELIFTS TO HER FRIENDS.

SOT
NO KEY
"The surgery wasn't that bad. I enjoy wearing nicer shoes."

ANCHOR TAG:
FOOT FACELIFTS DON'T COME CHEAP. A FULL TREATMENT… WITH FOOT NARROWING AND WORK ON ALL TOES, CAN RUN YOU ABOUT 13-TO-18 THOUSAND DOLLARS PER FOOT, ACCORDING TO DR. ZONG. A SINGLE TOE CAN COST ABOUT $15-HUNDRED.

HE SAYS IF THE PROCEDURE IS PURELY COSMETIC INSURANCE IS NOT LIKELY TO PAY… BUT IF A CONDITION LIKE A BUNION IS PRESENT, PATIENTS MAY RECEIVE SOME COVERAGE.

SOURCE LIST
This information may be posted on your website at the bottom of the NewsProNet script if your station has an extended license that includes your Web property.

Dr. Steven Ross,
American Orthopedic Foot and Ankle
Society

University of California, Irvine
101 City Drive South
Orange, CA
714-456-5759

Dr. Ross says the AOFAS is against cosmetic foot surgery that has no medical benefit. He says there's definitely been a trend with more and more women asking for these procedures.. and he wishes the public was more aware of the risks involved.

Dr. Oliver Zong,
NYC Footcare
80 Maiden Lane
New York, NY
212-385-2400

Dr. Zong is a podiatrist who performs cosmetic foot surgery on women in Manhattan. He says it's becoming extremely popular. He sees women who want their feet
narrowed or toes lengthened & shortened.. to fit into fashionable shoes. He's fine with performing the procedures and says it's really up to the patients to decide whether the benefits outweigh any risks.

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY

The additional information provided below is for client-station use only. This private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. Thank you.

Yohaira Rojas
1069 Walton Ave.
Bronx, New York
718-877-4232

Had Foot Facelift
Yohaira is a patient of Dr. Zong. She had a foot narrowed and several toes shortened. After years of wearing clunky shoes that covered her feet, she's now excited to wear fashionable sandals, flip flops and open-toe shoes. She says the surgery and recovery were fairly simple.

Kelli Jones,
646 284 4465
Had Foot Facelift

Ms. Jones was going in for a procedure to, among other things, narrow one foot and shorten and straighten some toes. She was looking forward to wearing more fashionable shoes!


  Coming Soon!

A FACELIFT FOR YOUR FEET HUM0703-07
Release Date: March 26, 2007
Run Time: 1:42