ANCHOR LEAD IN:
ONE LOOK AT THE BEAUTY SECTION OF THE DRUGSTORE AND YOU'LL SEE RIGHT AWAY THERE'S NO SHORTAGE OF PRODUCTS OUT THERE PROMISING TO KEEP YOU LOOKING YOUNG. BUT NOW THERE'S A NEW CROP OF PRODUCTS THAT CLAIM TO HAVE AN UNUSUAL INGREDIENT THAT'S THE KEY TO KEEPING SIGNS OF AGING AT BAY. WHAT IS IT AND DOES IT WORK? ____ TELLS US IN TODAY'S HEADS UP.

TRACK ONE Length: 05
DONNA KNAUB (Ka-nob) IS A BIG FAN OF PEELS AND FACIALS TO HELP HER FIGHT THE SIGNS OF AGING.

SOT
KEY @ :07 Donna Knaub
"I don't want to be 25 anymore, I want to look the best that I can for the age that I am."

TRACK TWO Length: 04
AND NOW SHE SWEARS A NEW SECRET WEAPON HAS MADE A BIG DIFFERENCE WITH HER SKIN.

SOT
KEY @ : 16 Donna Knaub
"The tone has evened out. It's clearer; it has almost like a glow to it."

TRACK THREE Length:11
SO WHAT' S HER SECRET? A SERUM MADE WITH PROBIOTICS…OR
GOOD BACTERIA. PROBIOTICS ARE ALREADY USED IN FOODS TO HELP EASE
STOMACH PROBLEMS, AND NOW THEY'RE THE HOTTEST INGREDIENT IN BEAUTY…

SOT
NO KEY
"What we want to do with probotix is keep a balance of good bacteria."

TRACK FOUR Length:15
U-V- RAYS, POLLUTION, AND EVERYDAY STRESS BREAKDOWN THE HEALTHY BACTERIA NATURALLY FOUND ON YOUR FACE… HEALTHY BACTERIA THAT PROVIDES NUTRITIONAL BENEFITS. THE MAKERS CLAIM THEIR PROBIOTIC PRODUCTS REBALANCE THE SKIN BY REPLACING THE GOOD GERMS YOU LOOSE EACH DAY.

SOT
KEY @ : 54 Aea Marks, Bioelements
Client Note: Bioelements makes a product called Probotix.
"So, skin becomes stronger and through this, it becomes more age resistant."

SOT
KEY @ : 59 Dr. Valori Treloar
"I think we're going to have to wait awhile before we can really use the probiotic creams for those benefits."

TRACK FIVE Length: 07
DERMATOLGIST DR. VALORI TRELOAR (trey-lo-ar) SAYS WHILE PROBOTICS' ABILITY TO HELP DIGESTION IS WELL STUDIED, THE SKIN CONNECTION IS NOT.

SOT
KEY @ : 1:12 Dr. Valori Treloar
"We might see analogous benefits with the organisms that grow naturally on the skin and probiotics. But we don't have any science to show that that really is going to happen."

TRACK SIX Length: 03
BUT, SHE SAYS, THE LOGIC BEHIND IT DOES MAKE SENSE.

SOT
KEY @ : 1:30 Dr. Valori Treloar
"I think we're going to be seeing a lot more research in this area, and I'll be really surprised if we don't start seeing some very meaningful products becoming available."

TRACK SEVEN Length: 04
DONNA SAYS SHE'S FOUND HER PROBIOTIC SOLUTION AND IS STICKING WITH IT.

SOT
NO KEY
"If it's doing this well so far, I would imagine down the road it will continue to keep it looking nice."

ANCHOR TAG:
THE COMPANIES SAY THEY'VE DONE THEIR OWN TESTING AND THE PRODUCTS DO MAKE A DIFFERENCE. YOU CAN FIND PROBIOTICS BEAUTY PRODUCTS ONLINE AND IN SALONS AND SPAS. DONNA'S SERUM SELLS FOR ABOUT $65 WHILE OTHER PRODUCTS
TYPICALLY RANGE FROM $25-$40 DEPENDING ON WHAT YOU'RE PURCHASING.

SOURCE LIST
This information may be posted on your website at the bottom of the NewsProNet
script if your station has an extended license that includes your Web property.

Aea Marks
VP Product Development
Bioelements

Aea Marks is with Bioelements, the manufacturers of the Probotix Anti-Aging
Serum. She says their serum makes skin more age resistant and balances the good and bad bacteria on the skin. For more information, please go to their website,
www.bioelements.com

Valori Treloar, MD
Dermatologist
Newton, MA

Dr. Treloar has been a practicing dermatologist for more than 20 years. She
says while it makes sense that probiotics can do good for the skin, there is not enough scientific research that has looked specifically at topical probiotics and what happens when they're used on the skin. Dr. Treloar says more studies need to be done, and she believes useful probiotic products will come
out of future research.

For Other Probiotic Products:

www.verattiva.com

ADDITIONAL SOURCE INFORMATION
FOR CLIENT-STATION USE ONLY
The additional information provided below is for client-station use only. This private contact information cannot be given to viewers nor posted on your Website. It is for internal station use only. It is provided to help you obtain answers to any additional questions you may have and to help you localize a story. Thank you.

Aea Marks
PR Contact:
Katelynn Riley
773-525-1862 ext. 547
Katelynn@bioelements.com

Valori Treloar, MD
1172 Beacon Street
Suite 402
Newton, MA 02461
617-558-5580

OTHER COMPANIES CONTACTED:

Verattiva:
Contact:
Vlad Shenker
President, Clotho Corp.
718-368-9100