The new NewsProNet.com—will also develop additional strategic broadcast content that includes interactive audience components. Today these components are web-based for access through client station web sites, in the future these components will be integrated into multi-channel integrated digital formats as they evolve.

What is Strategic Content?

We create content that provides a strategic audience development solution to broadcasters either by direct appeals to key demographics (story topics researched by sex, age, race) or by unique content franchises that respond to proven audience interests and evolving interest trends
(i.e. health, weather, consumer finances and solutions).

Key to the success of strategic content products is NewsProNet's goals of core content quality and high production values as well as the availability of support to clients on maximizing the effectiveness of this material.

NewsProNet.com’s Strategic Content Products:

SweepsFeed™ --96 special reports topics per year. Launched in February 1998. Currently cleared in over 120 markets with access to over 70 million households. Client station groups include: ABC, CBS, NBC, Scripps-Howard, Cox, Tribune, Raycom, Clear Channel, Belo and others.

Heads Up! ™Consumer Health and Money -- A special approach to consumer health and money coverage. Twelve television news segments each month about how Americans can best spend, save, invest and care for themselves with confidence during these changed times. Delivered with split audio to support local talent franchises. A pro-consumer confidence sponsorship opportunity for local advertisers.

Impact Radio News -- Demographically targeted short-form in-depth scripts and actuality service for radio clients. 100+ topics per year, available with companion locally branded web content.

Know More Interactively™ is a companion content brand. The "Know More" program is a licensed co-branded content program used by broadcasters as the catalyst for converting broadcast audience to loyal online visitors and a tool to drive them back to air again. The program elements include: on-air promotion support, internal newscast branding tools, online publishing tools, as well as local advertising sales opportunities, station training and implementation support.

 


The leader in converged media content solutions and interactive branding strategies for local broadcasters. NewsProNet is a strategic content creation company with a business-to-business distribution model. Our clients are media companies who use our content and programming strategies to help drive audience to their broadcast and Internet properties. Our services include consulting and client training to maximize the impact and effectiveness of strategic content products.