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Kids, Teens & Drugs 8-00-01
Kids, Teens & Drugs 8-00-01A
Kids, Teens & Drugs Research


TITLE: KIDS, TEENS & DRUGS 8-00-01(Three Part Version)

ANCHOR LEAD

DURING THE 1990'S, THE NEWS WAS NOT GOOD ABOUT AMERICAN HIGH SCHOOL KIDS AND DRUG USE. ACCORDING TO THE CENTERS FOR DISEASE CONTROL, THE NUMBER OF YOUNG PEOPLE WHO SAID THEY USED COCAINE OR TRIED MARIJUANA INCREASED DURING THAT DECADE. BUT ENCOURAGING NEWS FROM THE ORGANIZATION "PARTNERSHIP FOR A DRUG FREE AMERICA:" PARENTS WHO TALK TO THEIR KIDS ABOUT DRUGS CAN HAVE A POSITIVE IMPACT. ______ REPORTS.

ACT :Andrea Hill,Son Overdosed on Drugs MLength :11
"Everyone feels that…only a certain type of child does drugs, and since they are good parents, they belong to the church, and they're members of the community…that it couldn't possibly happen in their family."

WRAP ONE Length :17
BUT ANDREA AND LOWELL HILL FOUND OUT THE HARD WAY THAT EVEN SO-CALLED GOOD KIDS DO DRUGS. THEIR 18-YEAR OLD SON ROB DIED OF A HEROIN OVERDOSE. THEY HAD NO IDEA HE WAS DOING DRUGS. ONE SOLUTION FOR CONCERNED PARENTS-HOME DRUG TESTS THAT USE URINE, SALIVA OR HAIR SAMPLES. LOWELL HILL THINKS THE TESTS MIGHT HELP.

ACT : Lowell Hill, Rob's FatherLength :09
"That gives them a real social out to say no, I'm not going to take the drug because who knows, I could be drug tested tomorrow by my parents."

WRAP TWO Length :08
THE HOME TESTS CAN DETECT THE PRESENCE OF EVERYTHING FROM MARIJUANA TO COCAINE TO HEROIN. UP NEXT…WE'LL HEAR FROM FORMER TEEN DRUG ABUSERS.

#2 Length :41

ACT : "Jim"14-Year-Old Recovering AddictLength :14
"I started smoking weed about 12, and I did that for awhile. And I had a buddy of mine introduce me to crank…Slowly my addiction progressed because nobody talked to me about peer pressure."

WRAP THREE Length :06
JIM WAS 14 WHEN HE FINALLY BROKE HIS ADDICTION TO DRUGS. MIKE ABUSED DRUGS FROM AGES 12 TO 18.

ACT :"Mike"18-Year-Old Recovering AddictLength :06
"I first started experiencing drugs when I was the age of 12….I wasn't getting the attention that I needed from my Mom."

WRAP FOUR Length :15
JIM AND MIKE CONFIRM THAT PARENTAL INVOLVEMENT MATTERS. PARTNERSHIP FOR A DRUG-FREE AMERICA RESEARCH SHOWS 57 PERCENT OF PARENTS SURVEYED SAID TALK TO THEIR KIDS ABOUT DRUGS…UP FROM 44 PERCENT IN 1998. IN A MOMENT…WHAT PARENTS CAN DO.

#3 Length :53

WRAP FIVE Length :08
PARENTS SHOULD WATCH FOR CHANGES IN THEIR CHILDREN'S BEHAVIOR AS A RED FLAG FOR DRUG ABUSE. DRUG TREATMENT COUNSELOR HOWIE MCKENZIE HAS SOME ADVICE.

ACT : Howie McKenzie, Drug Counselor Length :14
"If their children are hanging around new and different friends, that is a sign that the kids are possibly mingling in drugs and alcohol."

WRAP SIX Length :08
MCKENZIE ALSO RECOMMENDS TALKING TO YOUR KIDS ABOUT DRUGS AT A YOUNG AGE. SOME PARENTS, LIKE FRED QUIHUIS (**Q - es**) TALK TO THEIR KIDS, BUT FEEL ILL-INFORMED.

ACT :Fred Quihuis, Parent Length :10
"We feel we talk to the kids quite often, and we're quite comfortable with what's going on, but now we're finding out that there's some stuff out there that even we're not aware of."

WRAP SEVEN Length :13
OTHER TIPS: LISTEN CAREFULLY, ROLE PLAY SAYING NO, TEACH DECISION-MAKING SKILLS, SET A CLEAR FAMILY POSITION ON DRUGS, BE A GOOD EXAMPLE, BUILD SELF-ESTEEM, REPEAT THE MESSAGE AND IF YOU SUSPECT A PROBLEM, SEEK HELP.

WRAP EIGHT
LOCAL TALENT WRAP

LOCAL ANCHOR LOCKOUT

THERE'S MORE ENCOURAGING NEWS. TODAY, 40 PERCENT OF TEENS SURVEYED STRONG AGREE THAT "REALLY COOL" TEENS DON'T USE DRUGS, COMPARED WITH 35 PERCENT IN 1998. AND JUST EIGHT PERCENT OF TEENS AGED 13 TO 15 BELIEVE MARIJUANA USERS ARE POPULAR…DOWN FROM 13 PERCENT IN 1998. FOR MORE ON KIDS AND DRUGS, LOG ONTO www.drugfreeamerica.org AND www.talkingwithkids.org.

Multi part audio, clean actualities
Multi part audio, produced actualities w/ talent bed

 

TITLE: KIDS, TEENS & DRUGS 8-00-01A (Single Part Version)

ANCHOR LEAD

DURING THE 1990'S, THE NEWS WAS NOT GOOD ABOUT AMERICAN HIGH SCHOOL KIDS AND DRUG USE. ACCORDING TO THE CENTERS FOR DISEASE CONTROL, THE NUMBER OF YOUNG PEOPLE WHO SAID THEY USED COCAINE OR TRIED MARIJUANA INCREASED DURING THAT DECADE. BUT ENCOURAGING NEWS FROM THE ORGANIZATION "PARTNERSHIP FOR A DRUG FREE AMERICA:" PARENTS WHO TALK TO THEIR KIDS ABOUT DRUGS CAN HAVE A POSITIVE IMPACT. ______ REPORTS.

ACT :Andrea Hill,Son Overdosed on Drugs Length :12
"Everyone feels that…only a certain type of child does drugs, and since they are good parents, they belong to the church, and they're members of the community…that it couldn't possibly happen in their family."

WRAP ONE Length :24
BUT ANDREA AND LOWELL HILL FOUND OUT THE HARD WAY THAT EVEN SO-CALLED GOOD KIDS DO DRUGS. THEIR 18-YEAR OLD SON ROB DIED OF A HEROIN OVERDOSE. THEY HAD NO IDEA HE WAS DOING DRUGS. ONE SOLUTION FOR CONCERNED PARENTS-HOME DRUG TESTS THAT CAN DETECT THE PRESENCE OF EVERYTHING FROM MARIJUANA TO COCAINE TO HEROIN IN URINE, SALIVA OR HAIR SAMPLES. BUT SOME RECOVERING TEEN DRUG ADDICTS SAY JUST TALKING WITH THEIR PARENTS WOULD BE MORE OF A DETERRENT.

ACT : "Jim"Recovering AddictLength :05
"Slowly my addiction progressed because nobody talked to me about peer pressure."

ACT :"Mike" Recovering AddictLength :02
"I wasn't getting the attention that I needed from my Mom."

WRAP TWO Length :14
THE PARTNERSHIP FOR A DRUG-FREE AMERICA STUDY FOUND THAT 57 PERCENT OF PARENTS SAID THEY SPOKE TO THEIR CHILDREN ABOUT DRUGS…UP FROM 44 PERCENT IN 1998. DRUG COUNSELOR HOWIE MCKENZIE SAYS PARENTS SHOULD WATCH FOR CHANGES.

ACT :Howie McKenzie, Drug CounselorLength :14
"If their children are hanging around new and different friends, that is a sign that the kids are possibly mingling in drugs and alcohol."

WRAP THREE Length :15
TIPS FOR TALKING TO YOUR KIDS: LISTEN CAREFULLY, ROLE PLAY SAYING NO, TEACH DECISION-MAKING SKIILS, SET A CLEAR FAMILY POSITION ON DRUGS, BE A GOOD EXAMPLE, BUILD SELF-ESTEEM, REPEAT THE MESSAGE AND IF YOU SUSPECT A PROBLEM, SEEK HELP.

WRAP FOUR Length :
LOCAL TALENT WRAP

LOCAL ANCHOR LOCKOUT

AND THERE'S MORE ENCOURAGING NEWS. TODAY, 40 PERCENT OF TEENS SURVEYED STRONG AGREE THAT "REALLY COOL" TEENS DON'T USE DRUGS, COMPARED WITH 35 PERCENT IN 1998. AND JUST EIGHT PERCENT OF TEENS AGED 13 TO 15 BELIEVE MARIJUANA USERS ARE POPULAR…DOWN FROM 13 PERCENT IN 1998. FOR MORE ON KIDS AND DRUGS, LOG ONTO www.drugfreeamerica.org AND www.talkingwithkids.org.

Single part audio, clean actualities
Single part audio, produced actualities w/ talent bed

 

Contacts:

Howie McKenzie
Primary Counselor
ThunderRoad Drug Treatment Center
390 40th Street Oakland, CA
510-653-5040 ext. 108

Mr. McKenzie is a primary counselor specializing in addiction treatment services. ThunderRoad is a non-profit drug abuse program for adolescents, affiliated with Summit Medical Center.

Localization Tips:

  • Many organizations such as the YMCA offer activities for families that are designed to keep kids drug-free. Visit these organizations and interview parents and kids.
  • Locate a local drug treatment center. Interview a counselor. Find out what "language" and names parents should listen for in your area.
  • Create a phonebank at your station. Have local counselors and drug treatment experts on hand to take calls from concerned parents.
  • With the help of local agencies, create a tip sheet for parents, available by mail or at a local store.