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TITLE: FOODSTORE
FURY 8-00-11 (Three Part Version)
ANCHOR
LEAD
IF YOU'VE EVER STOOD
AND FUMED WHILE WAITING IN LINE AT THE GROCERY STORE, THEN YOU'VE EXPERIENCED
"FOODSTORE FURY." IT'S NOT UNLIKE ROAD RAGE, WHERE PEOPLE TAKE THEIR
ANGER TO EXTREME LEVELS. ________ REPORTS THAT AT SUPERMARKET CHECKOUTS
ACROSS THE COUNTRY, MORE AND MORE PEOPLE ARE VENTING THEIR FRUSTRATION.
#1 Length
:38
NATS: 04
"I've had my cart knocked into or told to get out of the way."
WRAP ONE Length
:16
YOU GO TO THE MARKET FOR A QUART OF MILK AND A LOAF OF BREAD…BUT YOU
GET SOMETHING ELSE: A FIGHT. PETER DEROUEN OF THE UNITED FOOD AND COMMERCIAL
WORKERS UNION SAYS THEIR MEMBERS REPORT MANY INCIDENTS AMONG CUSTOMERS
IN MARKETS ACROSS THE COUNTRY…ESPECIALLY WHEN THEY'RE IN LINE.
ACT :Peter
Derouen, United Food and Commercial Workers Union Length :06
"They're irritated and they're waiting and now all of a sudden their
blood pressure goes up and you get arguments."
NATS :07
"There's a big sign that says no checks, cash only and the people come
and start writing out a check they should feel horrible about that.
It drives me nuts."
WRAP THREE
Length :04
WHEN WE RETURN…WE'LL HEAR FROM A FORMER SUPERMARKET CASHIER WHO'S SEEN
IT ALL.
#2 Length
:37
WRAP FOUR Length
:15
SOMEONE STEALS YOUR PARKING SPACE…TAKES TOO LONG IN THE CHECKOUT LINE.
THESE PETTY ANNOYANCES DRIVE EVEN THE MOST EVEN-TEMPERED A LITTLE NUTS.
AND THE FIRST THING PEOPLE TEND TO DO IS TO LOOK FOR SOMEONE TO BLAME.
JUST ASK FORMER CASHIER MARY TAMULEVICH.
ACT :Mary
Tamulevich, former Supermarket Cashier Length :12
"They either fight with each other or when they get to the cashier,
which would be myself, why don't you stop that why don't you get that
person out of line with too many items, you're supposed to be here to
take care of me."
WRAP FIVE
Length :10
NO MATTER WHAT CAUSES THE RAGE, THERE ARE A NUMBER OF STEPS YOU CAN
TAKE TO CONTROL YOUR OWN RAGE AND DEAL WITH THE IRRATIONAL ACTIONS OF
OTHERS. IN A MOMENT, TIPS FOR REMAINING CALM.
#3 Length
:55
ACT : Dr.
Stefan Hofmann, Asst. Dir., BU Center for Anxiety and Related Disorders
Length :09
"I think our society is very fast paced…and there's very little room
to sort of slow down and breathe. "
WRAP SIX
Length :08
DR. STEFAN HOFMANN OF THE CENTER FOR ANXIETY RELATED DISORDERS WARNS
THAT THE STRESS OF EVEN MINOR CONFLICTS CAN ACTUALLY HURT YOUR HEALTH.
ACT :Dr.
Stefan Hofmann,Asst. Dir., BU Center for Anxiety and Related Disorders
Length :11
"All these daily hassles adding up are actually at least as severe in
terms of the effects on your well being as those kinds of really major
events."
WRAP SEVEN
Length :20
HERE ARE SOME TIPS FOR DIFFUSING FOODSTORE FURY: PUT YOURSELF IN THE
OTHER PERSON'S PLACE…RECOGNIZE THE HUMOR IN THE SITUATION…DON'T YELL,
IF YOU SPEAK CALMLY THE OTHER PERSON IS MORE LIKELY TO…REMIND YOURSELF
THAT THE PERSON MAY BE ANGRY AT THE SITUATION, NOT AT YOU. AND IF ALL
ELSE FAILS IN THE FOODSTORE CHECKOUT LINE, DR. HOFMANN HAS ONE FINAL
PIECE OF ADVICE.
ACT :Dr.
Stefan HofmannAsst. Dir., BU Center for Anxiety and Related Disorders
Length :05
"Open your chocolate box that you just bought, and just take it easy."
WRAP EIGHT
Length :
Local Talent Wrap
LOCAL ANCHOR
LOCKOUT
ONE MORE SUGGESTION:
IF YOU'RE STUCK IN AN EXCEPTIONALLY SLOW-MOVING CHECKOUT LINE…MEDITATE
OR FOCUS YOUR THOUGHTS ON SOMETHING PLEASANT.
TITLE:
FOODSTORE
FURY 8-00-11A (Single Part Version)
ANCHOR LEAD
WHAT'S IN A NAME?
WELL FOR COMPANIES THAT WANT TO SELL PRODUCTS AND SERVICES, A NAME IS
WORTH A LOT. AND THEY'RE WILLING TO PAY TOP DOLLAR FOR INFORMATION ON
HOW TO CONTACT YOU. THE RESULT…ANNOYING PHONE CALLS AND JUNK MAIL. IS
THERE ANYTHING YOU CAN DO TO GET OFF THE TELEMARKETING TREADMILL? ___________
REPORTS.
WRAP ONE Length:02
FOR SOME PEOPLE, IT'S A DAILY OCCURRENCE.
NAT SOT :04
(Phone ringing)
WRAP TWO
Length :15
WHO'S CALLING? IT'S A TELEMARKETER WHO HAS GOTTEN A HOLD OF YOUR PHONE
NUMBER-EVEN WHEN IT'S UNLISTED. OR YOU RECEIVE CATALOGS AND OFFERS TARGETED
TO YOUR INTERESTS. HOW DO THEY KNOW ALL ABOUT YOU? PRIVACY ADVOCATE
RAM AVRAHAMI ACTUALLY SUED ONE MAGAZINE FOR SELLING HIS NAME. HE LOST
THE CASE BECAUSE HIS NAME WAS MISSPELLED.
ACT :Ram Avrahami, Privacy Advocate Length:12
"There is a law that protects celebrities from having their name used
for commercial purposes. As little as my name is worth, my thoughts
were that the law should protect it as well."
WRAP THREE Length
:13
DIRECT MARKETERS GET YOUR NAME FROM WARRANTY CARDS… A CONTEST YOU ENTER…AND
WHEN YOU CALL AN 800 NUMBER, YOUR PHONE NUMBER OFTEN ENDS UP ON A LIST.
DIRECT MARKETERS LIKE CHRYSANTHE ("chris-ANN-thee") GEORGES THINK THAT'S
OKAY.
ACT :Chrysanthe
Georges, Georges & Murray Direct Length:07
"I would not be in this business if I felt that it was something that
was not good to consumers, and it's good for business as well."
WRAP FOUR
Length :09
BUT JASON CATLETT, PRESIDENT OF JUNKBUSTERS, AN ORGANIZATION THAT KEEPS
ITS EYE ON TELEMARKETING, SAYS PEOPLE HAVE NO IDEA HOW MUCH IS KNOWN
ABOUT THEM
ACT :Jason
Catlett, Junkbusters.com Length:15
"In one case, a woman found out that a large list vendor had 900 separate
pieces of information about her, down to the kind of hemorrhoid remedy
that she used. If most Americans could see that, they would be horrified."
WRAP FIVE Length
:12
YOU CAN WRITE TO THE DIRECT MARKETING ASSOCIATION... ASKING TO BE DROPPED
FROM ALL OF ITS MEMBERS LISTS. OR YOU CAN DOWNLOAD A LETTER TO THEM
FROM THE JUNKBUSTERS.COM. WEB SITE. AND WHEN A TELEMARKETER CALLS, SIMPLY
SAY:
NAT SOT :04
"Please put me on your do not call list."
WRAP SIX
Length :07
IF YOU RECEIVE A CALL FROM A COMPANY THAT YOU'VE ASKED NOT TO CALL YOU…YOU
CAN COLLECT FROM 500 TO 1,500 DOLLARS.
WRAP SEVEN
Length :
Local Talent Wrap.
LOCAL ANCHOR
LOCKOUT
NOW THE F-T-C- IS
ADDRESSING INTERNET PRIVACY. IT RECENTLY CONCLUDED THAT SELF-REGULATION
WAS NOT ENOUGH TO PROTECT THE CONSUMER ON-LINE AND THAT LEGISLATION
IS NEEDED. YOU CAN LOG ONTO JUNKBUSTERS.COM FOR THE LATEST NEWS ON PRIVACY.
THE ADDRESS FOR THE DIRECT MARKETING ASSOCIATION PREFERENCE SERVICE
IS P.O. BOX 9008, FRAMINGDALE, NEW YORK 11735-9008. YOU SHOULD STOP
RECEIVING JUNK MAIL FOR FIVE YEARS, THEN YOU'LL HAVE TO MAKE
Contacts:
Peter Derouen
United Food and Commercial Workers Union
AFL-CIO Political Representative, Local 791
9 N. Main Street
West Bridgewater, MA 02379
508-584-2393 or 800-535-2752
Dr. Stefan Hofmann,
Ph.D.
Boston University Center for Anxiety and Related Disorders
648 Beacon Street, 6th Floor
Boston, MA 02215-2015
617-353-9610 E-mail shofmann@bu.edu
Localization
Tips:
- Talk to a representative
from a local chapter of the United Food and Commercial Workers Union,
AFL-CIO. Find out whether there have been any violent incidents reported
in your area.
- Interview local
supermarket shoppers.
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