Fatal Fatigue

TITLE: FATAL FATIGUE 8-00-24 (Three Part Version)

ANCHOR LEAD

IF YOU'VE EVER SAID, "I'M SO TIRED, I COULD DIE," YOU WEREN'T KIDDING. SLEEPINESS ISN'T JUST ANNOYING, IT CAN BE EXTREMELY DANGEROUS. HOW DANGEROUS? AS _____________ REPORTS, SLEEP DEPRIVATION HAS BEEN LINKED TO EVERYTHING FROM POOR PERFORMANCE AT WORK TO FATAL CAR ACCIDENTS.

#1 Length:1:04

WRAP ONE Length:11
FRANK SALVAGGIO AND HIS WIFE WERE OUT FOR A SUNDAY DRIVE. INVESTIGATORS THINK HE FELL ASLEEP AT THE WHEEL FOR JUST 8 SECONDS…LONG ENOUGH TO HIT ANOTHER CAR HEAD-ON.

ACT :Frank SalvaggioTired Driver Length:12
"Having the responsibility of another person's death on your conscience is big…something I can never lose…I think about that everyday."

WRAP TWO Length:03
SALVAGGIO SAYS HE DIDN'T EVEN FEEL SLEEPY.

ACT :Frank SalvaggioTired Driver Length:10
"I was 100 percent convinced I was totally alert and then sleep overtook me."

WRAP THREE Length :07
SLEEP EXPERT DOCTOR JAMES MAAS HAS MANY EXAMPLES OF THE TRAGIC CONSEQUENCES OF SLEEP DEPRIVATION IN HIS BOOK "POWER SLEEP."

ACT :Dr. James Maas,Ph.D.Cornell University Length:07
"About a third of the American population, about 68 million adults are chronically sleep deprived."

WRAP FOUR Length :11
PROBLEM SLEEPINESS ALSO AFFECTS SHIFT WORKERS. ABOUT 20 MILLION AMERICANS WORK LATE NIGHTS OR EARLY MORNINGS. COMING UP…A WAKE UP CALL FROM SLEEP RESEARCHERS.

#2 Length:49

WRAP FIVE Length :09
ATTORNEY MARK DEJOY BURNS THE CANDLE AT BOTH ENDS. HE'S UP AT 4:30 IN THE MORNING TO GET TO THE OFFICE…AND HE'S DAD TO INFANT TRIPLETS.

ACT :Mark DeJoySleep-deprived Father Length :02
"Oh, it's crazy. There's no sleep."

WRAP SIX Length :22
HOW TIRED IS MARK? WE PUT HIM TO THE TEST ON A DRIVING SIMULATOR AT CIRCADIAN TECHNOLOGIES, A COMPANY THAT RECOMMENDS WAYS TO REDUCE WORKER FATIGUE. AFTER 30 MINUTES, MARK'S ALERTNESS DROPPED.. AFTER AN HOUR AND A HALF HE HAD THE FIRST OF SEVERAL SIMULATED CRASHES. DR. MARTIN MOORE-EDE OF CIRCADIAN SAYS MARK IS SLEEP DEPRIVED.

ACT :Dr. Martin Moore-EdeCEO-Circadian Technologies Length :08
"He is operating often on four or five hours when he looks like an individual who would normally need about 7 or so hours."

WRAP SEVEN Length :05
LIKE MANY WHO OPERATE ON TOO LITTLE SLEEP, MARK DIDN'T REALIZE HE WAS IN TROUBLE.

ACT :Mark DeJoySleep Deprived Length :02
"…when you concentrate on it you say-ya jeez I don't get too much sleep."

WRAP EIGHT Length :03
UP NEXT…HOW TO AVOID BEING SLEEP-DEPRIVED.

#3 Length :31

WRAP NINE Length :06
SLEEP-DEPRIVED PEOPLE ARE WALKING TIMEBOMBS, ACCORDING TO EXPERTS, LIKE DOCTOR JAMES MAAS.

ACT :Dr. James Maas, Ph.D.Cornell University Length:12
"You can go from full wakefulness to being totally asleep in one second. You can have an unexpected sleep seizure that can kill you and it can kill other people and it does every year."

WRAP TEN Length :14
WANT TO GET ENOUGH SLEEP? FIRST, BE CONSISTENT: GO TO BED AT THE SAME TIME WEEKDAYS AND WEEKENDS AND WAKEUP WITHOUT AN ALARM CLOCK. AVOID CAFFEINE AND ALCOHOL LATE IN THE EVENING. AND KEEP YOUR BEDROOM DARK AND THE TEMPERATURE COOL.

WRAP ELEVEN Length :
Local Talent Wrap

LOCAL ANCHOR LOCKOUT

SOMETIMES INADEQUATE SLEEP IS CAUSED BY A DISORDERS SUCH AS SLEEP APNEA, WHERE A PERSON'S BREATHING IS INTERRUPTED DURING SLEEP; NARCOLEPSY WHICH CAUSES PEOPLE TO FALL ALEEP AT INAPPROPRIATE TIMES,; RESTLESS LEG SYNDROME WHICH CAUSES UNCOMFORTABLE FEELINGS IN THE LEGS THAT MAKE IT HARD FOR PEOPLE TO SLEEP; OR INSOMINIA, WHICH IS DIFFICULTY FALLING OR STAYING ASLEEP. IF YOU'RE EXPERIENCING SYMPTOMS OR DON'T FEEL RESTED EVEN WHEN YOU DO SLEEP, SEE YOUR DOCTOR. AND IF YOU FEEL SLEEPY, DON'T DRIVE!

TITLE: FATAL FATIGUE 8-00-24A (Single Part Version)

ANCHOR LEAD

IFABOUT ONE THIRD OF AMERICANS IS SLEEP-DEPRIVED. SLEEPINESS ISN'T JUST ANNOYING, IT CAN BE EXTREMELY DANGEROUS. HOW DANGEROUS? AS _____________ REPORTS, SLEEP DEPRIVATION HAS BEEN LINKED TO EVERYTHING FROM POOR PERFORMANCE AT WORK TO FATAL CAR ACCIDENTS.

WRAP ONE Length:11
FRANK SALVAGGIO AND HIS WIFE WERE OUT FOR A SUNDAY DRIVE. INVESTIGATORS THINK HE FELL ASLEEP AT THE WHEEL FOR JUST 8 SECONDS…LONG ENOUGH TO HIT ANOTHER CAR HEAD-ON

ACT :Frank SalvaggioTired Driver Length:12
"Having the responsibility of another person's death on your conscience is big… something I can never lose…I think about that everyday."

WRAP TWO Length :08
SLEEP EXPERT DOCTOR JAMES MAAS CITES MANY EXAMPLES OF THE TRAGIC CONSEQUENCES OF LOST SLEEP IN HIS BOOK "POWER SLEEP."

WRAP THREE Length:06
ATTORNEY MARK DEJOY IS UP AT 4:30 IN THE MORNING TO GET TO THE OFFICE…AND HE'S DAD TO INFANT TRIPLETS.

ACT :Mark DeJoySleep-deprived Father Length:01
"Oh, it's crazy. There's no sleep."

WRAP FOUR Length:25
LIKE MANY SLEEP DEPRIVED PEOPLE, MARK DIDN'T REALIZE HOW TIRED HE WAS. WE PUT HIM TO THE TEST ON A DRIVING SIMULATOR AT CIRCADIAN TECHNOLOGIES, A COMPANY THAT RECOMMENDS WAYS TO REDUCE WORKER FATIGUE. AFTER 30 MINUTES, MARK'S ALERTNESS DROPPED.. AFTER AN HOUR AND A HALF HE HAD THE FIRST OF SEVERAL SIMULATED CRASHES. DR. MARTIN MOORE-EDE OF CIRCADIAN SAYS MARK IS SLEEP DEPRIVED.

ACT :Dr. Martin Moore-Ede CEO-Circadian Technologies, Length :08
"He is operating often on four or five hours when he looks like an individual who would normally need about 7 or so hours."

WRAP FIVE Length :13
WANT TO GET ENOUGH SLEEP? FIRST, BE CONSISTENT: GO TO BED AT THE SAME TIME WEEKDAYS AND WEEKENDS AND WAKEUP WITHOUT AN ALARM CLOCK. AVOID CAFFEINE AND ALCOHOL LATE IN THE EVENING. AND KEEP YOUR BEDROOM DARK AND THE TEMPERATURE COOL.

WRAP SIX Length :
Local Talent Wrap

LOCAL ANCHOR LOCKOUT

Contacts:

Dr. Jim Maas, Ph.D
Cornell University
Ithaca, NY
607-255-6302 / 607-347-4590

Dr. Maas is one of the world's leading sleep educators and one of the nation's most sought after corporate speakers. He's a professor at Cornell University and author of several books. His latest book is "POWER SLEEP," which details how sleep-deprived a nation we are. In his book, he cites examples, symptoms and solutions.

Dr. Martin Moore-Ede
Circadian Technology Corp.
Cambridge, MA
617-492-5060

Dr. Moore-Ede owns and operates an international consulting and research company named Circadian Technology Corp. Circadian Technology helps companies learn how to better to service employees who work overnight shifts or rotating shifts. Their specialize in clients who run 24 hour round-the clock business operations. Circadian Technology uses various techniques to study the effects of sleep deprivation on workers. One of the ways they conduct their research is with a driving simulator, which puts the human body to the test and monitors the brain waves. Their research also translates to the average working person who just is juggling too much.

Localization Tips:

Find out if there have been any accidents in your area that were caused by drowsy drivers. If so, interview the driver, family members, or investigators.
Incorporate headlines from any local stories on tragedies caused by sleep deprivation.
Find an average working person in your area who's just got too much on his/her plate and follow them from the office to home. Perhaps they have two jobs or kids at home etc.
Is there a research facility or university in your area with an expert studying sleep deprivation. If so, interview that person.