Can You Remember?

TITLE: CAN YOU REMEMBER? 8-00-07 (Three Part Version)

ANCHOR LEAD

WHAT DID YOU HAVE FOR LUNCH YESTERDAY? CAN'T REMEMBER? WHAT WAS THE NAME OF YOUR FOURTH GRADE TEACHER? NOW THAT YOU CAN REMEMBER. WHY? WELL, IT'S ALL IN YOUR HEAD. _______REPORTS ON THE WHAT RESEARCHERS ARE LEARNING ABOUT MEMORIES AND HOW THEY'RE FORMED.

#1 Length :44

WRAP ONE Length :02
OH NO!

NATS Length :07
"This is Patti calling from Persona Hair Salon. You were scheduled for an appointment with us this morning. Perhaps you forgot."

WRAP TWO Length :01
WE FORGET APPOINTMENTS.

NATS :05
"Keys are in here somewhere."

WRAP THREE Length :05
WE FORGET WHERE WE PUT THINGS.BUT THE WORDS TO A SIT-COM THEME…THAT WE REMEMBER!

NATS :02
"He was busy with three boys of his own."

NATS
SOUND OF BLENDER

WRAP FOUR Length :08
WOULD ONE OF THOSE SMOOTHIES LOADED WITH HERBS AND MINERALS DESIGNED TO BOOST BRAIN POWER HELP? JUICE BAR OWNER TIM TICEHURST THINKS SO.

ACT :
KEY: Tim Ticehurst, Co-Owner, Pulp Juice Bar Length :10
"As Americans we are full steam ahead all the time and that, you know, that really does take its toll. And one of its tolls is brain function."

WRAP FIVE Length :03
IN A MOMENT…WHAT RESEARCHERS SAY ABOUT BOOSTING YOUR MEMORY.

#2 Length :46

NATS :02
BLEEPING

WRAP SIX Length :07
SCIENTISTS AT HARVARD AND STANFORD USED NEURO-IMAGING TO LEARN MORE ABOUT HOW THE BRAIN TAKES IN NEW INFORMATION.

WRAP SEVEN Length :06
THE RESEARCHERS OBSERVED THE BRAINS OF TEST SUBJECTS WHO WERE GIVEN HUNDREDS OF WORDS…AND LATER ASKED TO RECALL THEM.

NATS Length :05
"I remember the word goddess. The word war."

WRAP EIGHT Length :06
DR. ANTHONY WAGNER OF HARVARD SAYS THEY COULD PREDICT WHAT THE SUBJECTS WOULD REMEMBER.

ACT :Dr. Anthony Wagner, Harvard University Length :12
"…The level of activity in…the left frontal lobe was significantly greater during the learning of experiences that were later remembered compared to learning an experience that happened to have been forgotten."

WRAP NINE Length :03
COMING UP…SOME TIPS FOR IMPROVING YOUR MEMORY.

#3 Length :51

WRAP TEN Length :14
SO WHAT SHOULD YOU DO IF YOU WANT TO IMPROVE YOUR MEMORY? YOU CAN TRY VITAMINS AND SUPPLEMENTS AND SELF-HYPNOSIS PROGRAMS THAT PROMISE TO BOOST BRAIN POWER, BUT THESE CLAIMS ARE CONTROVERSIAL. SCIENTISTS LIKE DR. DANIEL SCHACHTER SAY IT'S THE MEANING WE ATTACH TO NEW INFORMATION-IN THE SPLIT SECOND WE TAKE IT IN-THAT MAY DETERMINE WHETHER WE FORGET IT OR COMMIT IT TO MEMORY.

ACT : Dr. Daniel Schacter, Phd., Chairman, Psychology Dept, Harvard University Length :07
"What we've been able to do is see what's going on at the moment a brain is giving birth to a new memory."

WRAP ELEVEN Length :
WANT TO IMPROVE YOUR MEMORY? YOU COULD TRY THE VITAMINS AND SUPPLEMENTS THAT CLAIM TO BOOST BRAIN POWER, BUT THESE CLAIMS ARE CONTROVERSIAL. A MNEMONIC TECHNIQUE USES WORDS TO HELP YOU REMEMBER THINGS. TO REMEMBER THE ORDER OF THE COLORS OF THE SPECTRUM: RED, ORANGE, YELLOW, GREEN, BLUE, INDIGO, VIOLET, YOU JUST USE THE NAME ROY G BIV, WITH EACH LETTER STANDING FOR A COLOR. THAT TECHNIQUE COULD COME IN HANDY FOR REMEMBERING PEOPLE'S NAMES OR ITEMS YOU NEED AT THE GROCERY STORE.

WRAP TWELVE Length :25
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THOUGH MUCH MORE RESEARCH IS NEEDED, SCIENTISTS ARE GETTING CLOSER TO UNRAVELING MEDICAL MYSTERIES RELATED TO MEMORY, SUCH AS ALZHEIMER'S, BY DETECTING CHANGES IN BRAIN REGION FUNCTIONS EARLY ON IN THE DISEASE.

TITLE: CAN YOU REMEMBER? 8-00-07A (Single Part Version)

ANCHOR LEAD

WRAP ONE Length :04
WE FORGET APPOINTMENTS. WE FORGET WHERE WE PUT THINGS.

NATS :05
"Keys are in here somewhere."

WRAP TWO Length :03
BUT THE WORDS TO A SIT-COM THEME…THAT WE REMEMBER!

NATS :02
"He was busy with three boys of his own."

NATS :
BLEEPING

WRAP THREE Length :09
SCIENTISTS AT HARVARD AND STANFORD USED NEURO-IMAGING TO LEARN MORE ABOUT HOW THE BRAIN TAKES IN NEW INFORMATION

NATS Length :04
"You will be shown words one at a time. For each word your task is to decide if the word is abstract or concrete."

WRAP FOUR Length :05
THE RESEARCHERS OBSERVED THE BRAINS OF TEST SUBJECTS WHO WERE GIVEN HUNDREDS OF WORDS…AND LATER ASKED RECALL THEM.

WRAP FIVE Length :12
THE RESEARCHERS FOUND THAT IT'S THE IMPORTANCE WE PLACE ON A PIECE OF INFORMATION AT THE TIME WE TAKE IT IN THAT DETERMINES IF IT WILL BE REMEMBERED. DR. ANTHONY WAGNER OF HARVARD SAYS THEY COULD PREDICT WHAT WOULD BE FORGOTTEN.

WRAP SIX Length :24
WANT TO IMPROVE YOUR MEMORY? YOU COULD TRY THE VITAMINS AND SUPPLEMENTS THAT CLAIM TO BOOST BRAIN POWER, BUT THESE CLAIMS ARE CONTROVERSIAL. A MNEMONIC TECHNIQUE USES WORDS TO HELP YOU REMEMBER THINGS. TO REMEMBER THE ORDER OF THE COLORS OF THE SPECTRUM: RED, ORANGE, YELLOW, GREEN, BLUE, INDIGO, VIOLET, YOU JUST USE THE NAME ROY G BIV, WITH EACH LETTER STANDING FOR A COLOR. THAT TECHNIQUE COULD COME IN HANDY FOR REMEMBERING PEOPLE'S NAMES OR ITEMS YOU NEED AT THE GROCERY STORE.

WRAP SEVEN Length :
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LOCAL ANCHOR LOCKOUT

Contacts:

Dr. Anthony Wagner
Harvard University
Massachusetts General Hospital
Boston, MA 02114
617-724-9989

Dr. Dan Schacter
Dept. of Psychology
Harvard University
Massachusetts General Hospital
Boston, MA 02114
617-724-9989

Localization Tips:

Tape some MOS interviews in your area
See if there are any doctors doing research on memory at a teaching hospital near you
Find someone in your area who has trouble remembering where they last ate out for lunch, or put their keys, or took a phone message etc