
NewsProNet transforms Quicken consumer money service to "Investing in America."
CNN Anchor Lou Waters joins NewsProNet team to strengthen local station coverage.
Alpharetta, GA. September
18, 2001
NewsProNet is taking
immediate action to refocus the content of the existing Quicken money service
to focus on "Investing in America." Effective, October 1st the 5-day
per week consumer money coverage that is already established and airing in more
than 80 local markets will be even more relevant and important to your audience
in light of the events of September 11th and the resulting economic situation.
All licensed clients will
continue to receive stories about saving, spending and investing, but these
reports will now concentrate on issues raised by our new reality, such as avoiding
charity rip-offs and scams, as well as profiles on innovative people and organizations
having an impact on America's economy during this period in our lives.
NewsProNet will maintain this focus for as long as necessary, beginning most
noticeably with next week's feed containing stories for air beginning the week
of October 1, 2001.
To further enhance the credibility of this new approach, we are very proud to
announce that longtime CNN Anchor/Reporter Lou Waters joins NewsProNet as the
managing editor, bringing with him decades of credibility and the ability to
develop compelling stories about people. Lou will become the voice of these
consumer money reports for stations not using local talent to track and the
host of the half hour specials.
Please stand by for more announcements about how we are seamlessly transforming
your daily consumer money reports and related online web content to provide
you with a regular flow of content to help you and your audience respond to
our new national reality.
Alpharetta, GA. September
19, 2001
The first edition
of NewsProNet's re-focused consumer money service-- "Investing In America"--
goes out next Wednesday (9/26) with daily stories for air and online beginning
the week of October 1st. These 1:30 news insert segments are hosted by CNN's
Lou Waters who has joined the effort, and also available in split-channel for
insert of local talent voice.
NewsProNet is making available to all clients receiving this service next week a local "Investing In America" branding package that includes opens, local station image spots, local sponsor tag opportunities, daily topical promo package, and new web page logos to replace the "Quicken" branding that has been in place up until now.
The service is already cleared in New York, Chicago, Philadelphia, Boston and more than 75 additional markets. It is market exclusive and currently being offered to new-start clients under simple spot barter or deferred cash terms. If you would like to check availability please contact Keitha at 888-464-4811 x 907 or Kent at x 903 or by e-mail: keitha@newspronet.com or kkrizik@newspronet.com.
Alpharetta, GA. September 20, 2001 Stations interested in clearing a monthly half-hour special program in exchange for 3.5 minutes of local spot time to sell, please contact Keitha@newspronet.com (Keitha Corbit) or Kkrizik@newspronet.com (Kent Krizik) before October 1st. Or call us at 888-464-4811 x 903 or x 907.
Lou Waters will host the program with options to insert your local talent. The half hour monthly special will include new material in addition to elements of the segments released during the month within the weekly feeds.
The program is being designed to help your station sell local sponsorships for the "Investing In America" franchise through the challenging 4th Quarter.