NewsProNet and Popmail Network Partner on Creating an
Interactive Audience E-mail Service.

Know More™ Strategic News Content for Broadcast Stations Linked to Leading Permission-Based EnewsNotifier™ Service.

Popmail.com, Inc. (NASDAQ:POPM), a "permission marketing" and "affinity-based" e-mail marketing company, today announced its subsidiary, Popmail Network—creator of the permission-based e-mail service, EnewsNotifier™ has signed an agreement with NewsProNet.com—the producer of SweepsFeed™, Know More™ Interactively and Discoveries & Breakthroughs Inside Science™, to develop a next generation e-mail advisory and direct marketing application for broadcast clients. The new e-news service, to be called Know More E-visory, can be fully integrated and enhanced with a station’s existing e-mail service, whether it be Popmail Network’s leading EnewsNotifier™ or In Touch services or a station’s own database-driven, e-mail delivery service. Michael Shoer, President & CEO of NewsProNet.com, stated, “NewsProNet is a content company, with a sharp focus on strategic news services that help broadcast clients build an audience on-air and online. We are delighted to be working with Popmail, to integrate a local audience e-news advisory service into our in-depth Internet content service, which is intended to help our clients build their own local image and return their audiences to their core broadcast and Internet properties.” Gary Schneider, President of Corporate Development at Popmail.com adds, “The NewsProNet and Popmail alliance further complements the on-air and on-line “loop” our broadcast clients are working to develop by using e-mail as the conduit between the two. This also gives them an additional avenue for incremental advertising revenue through targeted ad buys in their e-mails and on their Web sites.” 

About Popmail.com, Inc.

Popmail.com, Inc. is a permission marketing and affinity-based e-mail marketing company serving the needs of individual businesses in a one-on-one relationship with their customers.  The Company targets four main vertical markets for its network services, including broadcast, media, sports and entertainment. Clients include the 1999 Stanley Cup Champion Dallas Stars, the NBA Champion San Antonio Spurs, Disney, NBC, and others. Combining these e-mail solutions allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and effectively branding the topics and items of interest to their viewers, listeners, fans and customers.

About NewsProNet Interactive LLC

NewsProNet.com’s strategic news services now air on a market-exclusive basis in more than 80 broadcast markets in North America. Its SweepsFeed™ service provides 96-audience researched, highly promotable special reports to clients annually. The Company’s “Discoveries & Breakthroughs” service delivers 144 consumer-oriented health, weather and science solutions segments to stations. Each of NewsProNet’s video news services includes in-depth, locally branded, interactive Web content that stations can use to drive audience from on-air to online. The new E-Visory application will be part of the Internet content and is expected to reach thousands of users in the very near term. NewsProNet.com provides it’s content services to stations owned by ABC, CBS, NBC, Cox Broadcasting, Raycom Media, Scripps-Howard, Meredith, Tribune, Granite, Gray Communications, Cosmos Broadcasting, Clear Channel and Jefferson-Pilot, among others.