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You've
got the largest budget in the station and you're on target for the year
but, you're asked to spend even less next year.
And
while you're at it...add more news to your daily line-up too.
...If
you hear "Do more for less" one more time…
What
do all these line items really cost? Some are true expenses and some
aren't.
We've done some of the figuring for you. (see
the chart here)
We asked three of our SweepsFeed client stations to monitor the hours
they spend putting together a locally produced 2:30 minute enterprise
report - from concept to air - and then share their findings with us.
We then asked them to monitor how long it takes to localize a SweepsFeed
story with 3 local elements added.
We
chose a station in a top-ten market, a station in the mid 30s and one
in a 100+ market. Each respondent had remarkably similar results.
Ratings?
The SweepsFeed stories rated better in two
cases and virtually the same in the other - compared to the locally
produced enterprise report!
The
man-hour results are here.
Calculate the average hourly rate for your staff and you can quickly
calculate the savings every time you air a SweepsFeed story. Even if
we're off by 50% - it adds up to thousands of dollars a year.
But
what about your local coverage mandate?
We serve over 60 local news departments, not one of them doesn't have
a local, local, local focus - as they should - which is why all our
content is formatted to be easily localized.
These
are stories you'd do yourself if you had unlimited resources.
(and the time and manpower to come up with all new story ideas!)
Bottom
line:
SweepsFeed is not and never has been an expense - it's a productivity
tool with impact. It grabs viewers attention, provides high quality
journalism with relevance, features your talent, and frees you up to
chase more local content while saving you money.
(AND
draws viewers to your website if you add the streaming license option.)
Still
not convinced?
Try it for yourself - call us and we would be happy to let you try it
for a month at no cost.
Toll
Free: 888-464-4811 x903 or x907
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