"The Rapsheets.com story was very successful. Safety in general is HUGE in our audience research, and a story like this one really hit home for our viewers. We aired the story on a weekend and when I came in Monday, I had 15 calls asking for information about rapsheets.com. I also received about 20 emails asking about it.
Enterprising is the name of the game in our market, because breaking news days are few and far between. SweepsFeed helps us avoid using filler on slow days because there is already a great story in the can - it just needs your personal, local touch. It has saved me from banging my head into the wall many times. It aslo helps during ratings when the promotable list is there and I can give more time to reporters who are working on local investigations, while still having a promotable local story ready to go from SweepsFeed.- Jennifer Hardy, Assistant News Director, KOKI-TV, Tulsa, OK

   
""I have found that SweepsFeed gives me added depth during a time when demand for performance is at an all time high while budgets are tightening. It's a good fit for us."
- Dave Strickland, News Director, KTRK, Houston, TX.
   
"Our prime newscasts grew in one ratings period by as much as 50-percent. Our Sweeps Feed pieces enabled us to target a specific demo in a way that would have been time prohibitive had we had to start from scratch." "Ironically, we renewed our Sweeps Feed contract because our strategy mandated that we intensify our local news coverage AND present high impact enterprise reports. Our Sweeps Feed material allows us to present demographic specific and quality enterprise reports while freeing up our reporters to hit the streets locally to gather news. Without Sweeps Feed, one or the other would definitely suffer." Steve Crabtree, VP of Audience Development, Gray Communications
   
“SweepsFeed helped us deliver demo-targeted stories every night for our 11 pm newscast during May. Our producer was excited about the stories and the promotions department loved the fresh content to tease during prime. Also, with a small staff, the tips from Sweeps Feed on how to localize the packages cut down the time our reporters spent finding a local angle to put into the pieces. It also allowed us to still be very aggressive in covering news of the day. The best part:
we achieved the highest ratings in years!” – Troy McGuire, ND KPTV, Portland, OR
 


"What made us a believer in SweepsFeed? The huge jump in ratings from November, 2001 to February 2002. In a season of cutbacks and wage freezes, we grew our Sunday night news from a 7 and 9 rating in two key demos to 18 and 18 (18-49 and 25-54). The only difference was assigning our main anchors to voice over SweepsFeed stories and then aggressively promoting content and coverage on our air and radio. It works in our market. Of the syndicated programming out there, our viewers respond most favorably to the NewsProNet stories." - Jill Jensen, News Director, KQTV-TV, St. Joseph, MO
   
"My competitors each lost  40% over May of last year. We're up 13% and SweepsFeed was the lynchpin of the strategy," says Ogle.  "We're using and building on the material from SweepsFeed to define our 6 o'clock newscast and make the entire program special.  We've been using this material for more than a year now so we have the confidence to build a strategy around it. But I have to tell you after looking at the May results, it just
exceeds your expectations. This was really the moment when we looked at things and said 'SweepsFeed is really working for us.'"  Jim Ogle, News Director, WKYT-TV, Lexington, KY
   
"We ran VEGGIE WASH in our 11pm newscast on Friday, February 26th--we earned a 9.5 rating/17 share which is a "blockbuster" on a night we usually don't do as well. We credit this to the SweepsFeed story.
   
This is how it compared to the other Friday's in the book:
2/5  - 5.4r/10 share
2/12  - 5.8/10
2/19  - 6.7/12
Results: an increase of 2.65  rating and  4.75 share  over average
for this time period. " Stu Jacobs, Executive Producer, Special Projects, WTVJ-TV, Miami
   
NewsProNet and SweepsFeed saves the day in our newsroom!
The health, consumer and investigative departments at KUTV are asked to turn a story every day. This can be a daunting task 52 weeks a year. SweepsFeed stories enhance packages we are already working on and opens our eyes to the latest advances in technology, medicine and issues that affect our viewers - thanks again! - Jennifer Dahl. Executive Producer, KUTV-TV, Salt Lake City, UT

 

Here is just a sampling of the feedback we get about SweepsFeed from our clients: